Ben Kneller Interview

Name: Ben Kneller
School: San Diego State University
Current Postion: Senior Marketing Associate
Company: DIRECTV, Inc.


Could you give a brief description of your current job and responsibilities?

I work on the customer referral program in the Direct Sales & Marketing group for DIRECTV. I manage all of the cross-channel marketing tactics for the program including bill inserts, bill messages, and several interactive on-screen initiatives such as guide banners and TV mail.

How has your experience in NextGen helped you in your current position?

My experience in NextGen has been a huge help to me in my current position. Both of the companies in my rotations gave me a lot of responsibility managing different types of marketing campaigns. I still reference that experience on a daily basis to inform the decisions that I make at DIRECTV.

What kind of connections have you made through your involvement with NextGen?

I went from having a total of zero connections in the marketing field to now feeling comfortable contacting several executives at major companies if I ever need advice. The events that I participated in during NextGen gave me direct access to some of the most important people in the industry. I was obviously interested in speaking to them, but what surprised me was that they were even more interested to speak to me since I was a part of the NextGen program.

What advice would you give to someone considering participation in NextGen?

The NextGen program is definitely one of the premier, if not the premier, program for recent grads starting their careers. Regardless of your background, you are able to learn and get a lot of experience at internationally known companies in just one year. The connections you will be able to make through the program are unlike any other program. Even if you decide not to pursue direct marketing after the year is over, you have added several years worth of experience to your resume that will be impressive to any future employer.

If you could only use one word to describe your NextGen experience, what would it be?