Alex Rafael Interview

Alex Rafael

Name: Alex Rafael
School: Wake Forest University
Current Position: Analyst, Strategy & Analytics
Company: Digitas, Chicago


Could you give a  brief description of your current job and responsibilities?

The Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we discover new paths for growth, optimize budgets and programs through test-and-learn, innovation and analysis to get the best possible return on the marketing investment, and we lay the strategy foundation for companies just starting to develop relationship marketing capabilities.

How has your experience in NextGen helped you in your current position?

The NextGen program gave me the tools, skills and confidence to be successful in any competitive environment. 

What kind of connections have you made through your involvement with NextGen?

I've made more connections in one year than I ever imagined possible. Not only do I have great contacts within the 3 companies I worked for, but I've also been able to meet and converse with industry leaders that I had no right to have even been in the same room with.


What advice would you give to someone considering participation in NextGen?

Do it! Seriously, this is a unique opportunity that you can't pass up. There's no other way you'll get this much exposure to so many different people, resources or experiences.


If you could only use one word to describe your NextGen experience, what would it be?