Ivy Shtereva Interview

Ivy Shtereva

Name: Ivy Shtereva
School: Northwestern University
Current Position: Product Marketing Specialist
Company: Yesmail Interactive

Could you give a brief description of your current job and responsibilities?

My current position is a hybrid role between Product and Field Marketing. It entails developing multi-channel marketing strategies for several Yesmail tools and executing them on every level while supporting the Sales team and creating collateral, sales presentations, and data sheets.

How has your experience in NextGen helped you in your current position?

My experience as a part of the NextGen Leaders was essential in training me for my current position. From a broad understanding of the US corporate culture to a very specific knowledge of best practices in email, social media, and online marketing, my colleagues and supervisors at both of my rotations were instrumental in my professional growth.

What kind of connections have you made through your involvement with NextGen?

I am extremely happy to have made some lasting connections and formed several personal relationships with the people I met through the NextGen program. In fact, I am currently working at a great company under my former supervisor at one of my rotations and we have a great work dynamic.

What advice would you give to someone considering participation in NextGen?

I would absolutely recommend participating in the NextGen programs: it is an incredible opportunity to gain the marketing experience that would typically take years to accrue and at the same time, it is a great chance to form lasting personal and professional relationships.

If you could only use one word to describe your NextGen experience, what would it be?