Marketing Research Publications

Statistical Fact Book.  Journal of Interactive MarketingCareers in eCommerce and Digital Marketing.  Power of Direct.

In this section, all Professors’ Academy members have exclusive online access to download two useful DMA publications; DMA Statistical Fact Book, and Power of Direct, as well as a book about digital marketing careers.

Often referred to as the “definitive source for direct marketing benchmarks,” the DMA Statistical Fact Book continues to adapt to the ever-changing business landscape.  Power of Direct discusses data-driven marketing’s economic impact on the US economy.  Careers in eCommerce and Digital Marketing, by Jerry Bernhart takes a comprehensive look at ecommerce and digital marketing jobs and careers, and offers guidance on educational training and the skills required for success in this exciting, fast-growing field.

The Journal of Interactive Marketing online, a benefit for Premium Professors’ Academy members, is available through Marketing EDGE’s publishing partner, Elsevier. A premier academic research journal which serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments, JIM publishes leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. The journal has no preferred or disallowed methodologies, but is open to conceptually rigorous approaches of any type. Manuscripts should address current or emerging managerial problems and have the potential to impact practice and theory in digital marketing and related areas.

JIM 's 5-year impact factor is 3.385 and one year impact factor is 2.773 (Thomson Reuters) and JIM is included in the following services: ABI/Inform, Business Periodicals Index, Current Contents & SocSci Search, Journal Citation Reports, Scopus, Amazon and Google Scholar, which ranks it 12th among marketing journals.

Manuscript Guidelines and Submissions

For manuscript guidelines and submission directions, please go to JIM’s Guide for Authors on the publisher’s website. For general information (Editorial Review Board), subscription information, etc. please visit or contact the Managing Editor, Barbara W. Hruska at

Journal Readership
Our readership consists of researchers in marketing, strategy, customer behavior, managerial economics, statistics, and information technology, direct/interactive marketers, advertisers and advertising agencies, market researchers and e-business executives.