DANIEL MCCARTHY

2016 Shankar-Spiegel Dissertation Proposal Award Winner Daniel McCarthy

Daniel McCarthy

2016 Shankar-Spiegel Dissertation Proposal Award Winner: Daniel McCarthy

 

Name:  Daniel McCarthy

School: The Wharton School, University of Pennsylvania

Award Year: 2016

Title of Dissertation Proposal:  Customer-Based Corporate Valuation: Modeling with Limited, Aggregated, Missing Data

Daniel McCarthy, of The Wharton School, won the Shankar-Spiegel Dissertation Award for his dissertation proposal titled, “Latent Relationship Trajectory Models and Their Applications in Marketing.”

This winning proposal was co-chaired by Eric T. Bradlow, Professor of Marketing, Statistics, Education and Economics and Faculty Director of the Wharton Customer Analytics Initiative; Peter S. Fader, Professor of Marketing, and Shane T. Jensen, Associate Professor, all at The Wharton School.

Daniel McCarthy is a Ph.D. candidate in the Department of Statistics at The Wharton School of the University of Pennsylvania.  His research interests include customer lifetime value (CLV), Bayesian computation, missing data problems, the marketing/finance interface, digital marketing analytics, and online advertising.