- About Us
- Collegiate ECHO
- I-MIX Summer Program
- I-MAX Summer Program
- Next Generation Leaders
- Student Career Forums
- Student Marketing Scholarships
- Data Set Library
- Journal of Interactive Marketing
- Professors' Academy
- Research Summit
- Robert Kestnbaum Research Program
- Shankar-Spiegel Best Dissertation Proposal Award
COMPETITIONS & AWARDS
Collegiate ECHO Marketing Challenge
2013-2014 sponsorship and Challenge from Domino's Pizza: The Collegiate ECHO Marketing Challenge is an opportunity for college students to compete and work on a multi-faceted marketing assignment for a major corporation. Student teams submit marketing plans which include qualitative and quantitative research summaries, strategy outlines, and detailed analytics based on real-world metrics. The Challenge also provides professors with teaching resources, and the universities that winning students attend receive exposure and goodwill.
MARKETING EDGE JOBS AND CAREER RESOURCES
In the Marketing EDGE Jobs and the Career Resources sections of our website, the Marketing EDGE Job Board provides students with an opportunity to post resumes, and browse and apply for jobs. Here, you'll learn about, and find out how to apply for a Marketing EDGE Summer Internship. And our Next Generation Leaders program is a career starter – so we've included it here. Under Career Resources, our E-Learning portal offers online interactive marketing (social, mobile, search, etc.) courses in partnership with ClickZ University at a great student rate. Advice, History and Marketer Close-Up offer articles with expert advice on landing a job, tried-and-true techniques and tools of marketing, and career starts and trajectories of established marketers, respectively. Learn More...
PROGRAMS: I-MAX - Interactive Marketing Analytics Xperience
Marketing EDGE and sponsor companies, KBM Group and Wunderman will offer 30 college students in a variety of majors a chance to learn about Big Data, how it’s changing marketing and how those changes will open up new and exciting career opportunities. Learn More...
PROGRAMS: I-MIX - Interactive Marketing Immersion Xperience
In August 2012, 30 students from across the country engaged in I-MIX, Marketing EDGE's marketing immersion seminar, hosted by KBM Group, a leading data-driven marketing agency. Feedback from the participating students and their professors was so enthusiastic that we're planning one in August 4-7, 2013 in Denver, CO.
PROGRAMS: Marketing EDGE Summer Internship Program
The MARKETING EDGE SUMMER INTERNSHIP PROGRAM is intended for students who are interested in exploring a career in marketing. The program places interns with companies who are changing the landscape of marketing every day through their work in a variety of areas like mobile, social, search, and email marketing and through their innovative use of data. Learn More...
PROGRAMS: Next Generation Leadership
Marketing EDGE offers a once-in-a-lifetime opportunity to work in a unique 8 to 12-month rotational program created by Marketing EDGE and Direct Marketing Association. Associates receive an unparalleled introduction to the world of data-driven marketing as they rotate through different companies while gaining exposure to a network of influential industry leaders.
PROGRAMS: Student Career Forums
Student Career Forums offer you the chance to attend a special seminar, participating in an interactive talk with marketing experts. Focusing on careers in the field of data-driven marketing, the Forum offers valuable strategies on landing a job in today’s tough marketplace. You will get tips on job hunting and career opportunities. Slated for 2013 - the first Student Career Forum took place on March 26 in New York City in partnership with Incisive Media at the SES Conference and Expo. The second takes place October 14 in conjunction with the DMA2013 Annual Conference & Exhibition in Chicago, IL. The third Student Career Forum program will be held on November 1st, again in New York City! (Read about 2012's New York, NY Career Forum.)
Marketing EDGE offers scholarships to students studying marketing at the Graduate and Undergraduate levels. Scholarships are awarded on a competitive basis to students nationwide.
SCHOOL LISTINGS, READINGS
Use our school listing to find a college or university program at a school near you, or anywhere in the country. You can also find links to books that will excite you about this field and allow you to not only learn from the legends in the field, but apply the principles of marketing direct to your daily life. Learn More...
Visit our Social Media pages to join us, learn about what's happening in the field, and connect with your peers and industry professionals.