Students

Marketing EDGE (formerly Direct Marketing Educational Foundation - DMEF) is a unique, national, not-for-profit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. We provide a wide array of educational programs and resources for students, including scholarships, a marketing challenge competition, awards, education, career information and resources, online learning, entry-level and internship job listings, and other opportunities for students who are interested in marketing careers.

COMPETITIONS & AWARDS

Collegiate ECHO Marketing Challenge

2013-2014 sponsorship and Challenge from Domino's Pizza: The Collegiate ECHO Marketing Challenge is an opportunity for college students to compete and work on a multi-faceted marketing assignment for a major corporation. Student teams submit marketing plans which include qualitative and quantitative research summaries, strategy outlines, and detailed analytics based on real-world metrics. The Challenge also provides professors with teaching resources, and the universities that winning students attend receive exposure and goodwill.

2013-2014 Challenge | 2012-2013 Winners and Honorable Mentions

MARKETING EDGE JOBS AND CAREER RESOURCES

In the Marketing EDGE Jobs and the Career Resources sections of our website, the Marketing EDGE Job Board provides students with an opportunity to post resumes, and browse and apply for jobs. Here, you'll learn about, and find out how to apply for a Marketing EDGE Summer Internship.  And our Next Generation Leaders program is a career starter – so we've included it here. Under Career Resources, our E-Learning portal offers online interactive marketing (social, mobile, search, etc.) courses in partnership with ClickZ University at a great student rate.  Advice, History and Marketer Close-Up offer articles with expert advice on landing a job, tried-and-true techniques and tools of marketing, and career starts and trajectories of established marketers, respectively.  Learn More...

PROGRAMS: I-MIX - Interactive Marketing Immersion Xperience

In August 2012, 30 students from across the country engaged in I-MIX, Marketing EDGE's marketing immersion seminar, hosted by KBM Group, a leading data-driven marketing agency.  Feedback from the participating students and their professors was so enthusiastic that we're planning one in August 4-7, 2013 in Denver, CO.

See the video and read more about  I-MIX

PROGRAMS: I-MAX - Interactive Marketing Analytics Xperience

The second of our five-day immersion programs offers college students a chance to learn about ‘big data’ and how it’s changing marketing. They also learn how those changes will provide for new career opportunities once they graduate. Students meet and network with professionals, and learn what they can do and how to prepare for a career in a marketing field that is increasingly data driven.  Learn More...

PROGRAMS: Marketing EDGE Summer Internship Program

The MARKETING EDGE SUMMER INTERNSHIP PROGRAM is intended for students who are interested in exploring a career in marketing.  The program places interns with companies who are changing the landscape of marketing every day through their work in a variety of areas like mobile, social, search, and email marketing and through their innovative use of data.  Learn More...

PROGRAMS: Next Generation Leadership

Marketing EDGE offers a once-in-a-lifetime opportunity to work in a unique 8 to 12-month rotational program created by Marketing EDGE and Direct Marketing Association. Associates receive an unparalleled introduction to the world of data-driven marketing as they rotate through different companies while gaining exposure to a network of influential industry leaders.

Become a Leader

PROGRAMS: Student Career Forums

Slated for 2014 - join us on April 1 at the Clickz Live Digital Marketing Conference as we host our spring Student Career Forum in New York City in partnership with Incisive Media.  We also hold career forums in October (at DMA2014 in San Diego) and November in (New York City) – check back for information.

 

SCHOLARSHIPS

Marketing EDGE offers scholarships to students studying marketing at the Graduate and Undergraduate levels. Scholarships are awarded on a competitive basis to students nationwide.

Scholarships

SCHOOL LISTINGS, READINGS

Use our school listing to find a college or university program at a school near you, or anywhere in the country. You can also find links to books that will excite you about this field and allow you to not only learn from the legends in the field, but apply the principles of marketing direct to your daily life. Learn More...

SOCIAL MEDIA

Visit our Social Media pages to join us, learn about what's happening in the field, and connect with your peers and industry professionals.

Students