Marketing EDGE (formerly Direct Marketing Educational Foundation - DMEF) is a unique, national, not-for-profit organization whose mission is to Educate, Develop, Grow, and Employ college students in the field of marketing. We provide a wide array of educational programs and resources for students, including scholarships, a marketing challenge competition, awards, education, career information and resources, online learning, entry-level and internship job listings, and other opportunities for students who are interested in marketing careers.


Collegiate ECHO Marketing Challenge

2015-2016 Challenge by Facebook: The Collegiate ECHO Marketing Challenge is an opportunity for college students to compete and work on a multi-faceted marketing assignment for a major corporation. Student teams submit marketing plans which include qualitative and quantitative research summaries, strategy outlines, and detailed analytics based on real-world metrics. The Challenge also provides professors with teaching resources, and the universities that field winning students receive exposure, goodwill and scholarship grants.

2015-2017 Challenge (Facebook) | 2014-2015 Winners and Honorable Mentions


In the Marketing EDGE Jobs and the Career Resources sections of our website, the Marketing EDGE Job Board provides students with an opportunity to post resumes, and browse and apply for jobs. Here, you'll learn about, and find out how to apply for a Marketing EDGE Summer Internship.  And our Next Generation Leaders program is a career starter – so we've included it here. Under Career Resources, our E-Learning portal offers online interactive marketing (social, mobile, search, etc.) courses in partnership with ClickZ University at a great student rate.  Advice, History and Marketer Close-Up offer articles with expert advice on landing a job, tried-and-true techniques and tools of marketing, and career starts and trajectories of established marketers, respectively. 

PROGRAMS: I-MIX - Interactive Marketing Immersion Xperience

Considering a career in marketing?  Each summer, college students from across the nation gather for an intensive program focused on interactive marketing.  The program is hosted by a leading company in the field and seminars are led by marketing executives and leading academics.

Watch our I-MIX video and learn more about our upcoming  I-MIX program

PROGRAMS: I-MAX - Interactive Marketing Analytics Xperience

I-MAX offers a select group of college students a chance to learn about Big Data, how it’s changing marketing and how those changes will open up new and exciting career opportunities - with special consideration given to science, technology, engineering and math (STEM) majors Throughout I-MAX, students will meet and network with professionals and learn what they can do and how to prepare for a career in a marketing field that is increasingly data driven. 

Watch our I-MAX video and learn more about our upcoming I-MAX program

PROGRAMS: Marketing EDGE Summer Internship Program

The MARKETING EDGE SUMMER INTERNSHIP PROGRAM is intended for students who are interested in exploring a career in marketing.  The program places interns with companies who are changing the landscape of marketing every day through their work in a variety of areas like mobile, social, search, and email marketing and through their innovative use of data.  Learn More...

PROGRAMS: Next Generation Leadership

Marketing EDGE offers a once-in-a-lifetime opportunity to work in a unique 8 to 12-month rotational program created by Marketing EDGE and Direct Marketing Association. Associates receive an unparalleled introduction to the world of data-driven marketing as they rotate through different companies while gaining exposure to a network of influential industry leaders.

Become a Leader

PROGRAMS: Student Career Forums

Slated for 2015 - join us on October 5 at the &NEXT DMA Annual Conference & Exhibition  as we host our fall Student Career Forum.  Join us again November 6 in New York City.



Marketing EDGE offers scholarships to students studying marketing at the Graduate and Undergraduate levels. Scholarships are awarded on a competitive basis to students nationwide.

Learn more and submit your application


Use our school listing to find a college or university program at a school near you, or anywhere in the country. You can also find links to books that will excite you about this field and allow you to not only learn from the legends in the field, but apply the principles of marketing direct to your daily life. Learn More...


Visit our Social Media pages to join us, learn about what's happening in the field, and connect with your peers and industry professionals.