Erica DePalma, Media Horizons
@EricaDePalma | @MediaHorizons | #RisingStars16
In 2011, Erica DePalma spearheaded the launch of Media Horizons’ digital division as a startup within the larger agency, reinventing Media Horizons’ positioning from an traditional direct response agency to a full-service shop that has resulted in the win of numerous new clients. Since launching Media Horizons’ digital division, she has fostered the growth of the digital team to include service offerings that extend into programmatic media, social media, email marketing, mobile, lead generation, affiliate and search. Four years later, Media Horizons now has an award-winning digital group with a client roster that cuts across both business-to-business and business-to-consumer verticals.
Prior to joining Media Horizons, Erica served as vice president, digital, at Omnicom Media Group’s Novus Direct, in addition to associate media director with Digitas. Erica also served as a Board Member of 212, New York City’s Interactive Advertising Club, from 2004-2007. Erica’s ability to translate complex media theories into easily digestible, educational pieces is regularly recognized by the marketing community in the form of published case studies, blogs, speaking engagements and awards. Her honors include an appearance in Direct Marketing News “30 under 30” and being featured in MediaPost’s Media Magazine as a “Rising Media Star.” Most recently, Erica’s work in advocating omnichannel marketing has been recognized by the National E-tailing and Mailing Organization of America, Electronic Retailing Association and Direct Marketing Association organizations who have tapped her as a speaker at their respective annual conferences.  She was recently appointed to the leadership council of the DMA’s Mobile & Digital Community.
Additionally, as a working mother in a special needs family, Erica is a positive role model for young women pursuing a career in marketing, while balancing the demands of a growing family. Erica launched Media Horizons’ digital division shortly after the birth of her first daughter, and welcomed their second daughter, two years later. Erica is an active supporter of Soundbridge School in Connecticut that provides specialized technology to promote listening and speaking in children with hearing loss, as well as participating in several local community groups. Erica earned her bachelor’s degree in digital media from Loyola University in Maryland.