Edward N. Mayer, Jr. Education Leadership Award

Ed Mayer literally wrote the book on direct marketing.  Known as the “Father of Direct Marketing Education,” he taught our first marketing program for college students, which ultimately led to the creation of what is now known as Marketing EDGE.  Ed popularized the "40/40/20 Rule.”  He died in 1975, but more than 50 years later his formula – by his assessment marketing campaigns should focus 40% on the audience, 40% on the offer and 20% on the creative – still guides most of the world’s marketing campaigns.  From 1977-2014, Marketing EDGE honored marketing professionals dedicated to marketing education in his name.

  • 2014 Michael Becker
  • 2013 Harold M. Brierley
  • 2012 Gary S. Laben
  • 2011 Dr. John Deighton
  • 2010 Dr. Marj. Kalter
  • 2009 Beth Smith
  • 2008 Jon Roska
  • 2007 Tim Litle
  • 2006 David Florence
  • 2005 Dick & Mary Cabela
  • 2004 Katie Muldoon
  • 2003 Stephen Polk
  • 2002 Markus Wilhelm
  • 2001 Dr. Richard L. Montesi
  • 2000 David Shepard
  • 1999 Richard C. Wolter
  • 1998 Robert L. Hemmings
  • 1997 Kate T. Kestnbaum & Robert D. Kestnbaum
  • 1996 Joan Throckmorton & Jerry Reitman
  • 1995 Geraldine Hedberg & Lee Epstein
  • 1994 Lester Wunderman
  • 1993 Paul Leblang
  • 1992 Edward "Ted" Spiegel
  • 1991 Bob Hutchings
  • 1990 Jim Kobs
  • 1989 John Flieder
  • 1988 Robert B. Clarke
  • 1987 Robert DeLay
  • 1986 C. Rose Harper
  • 1985 Richard Hodgson
  • 1984 Freeman Gosden, Jr.
  • 1983 Martin Baier
  • 1982 Henry Hoke, Jr.
  • 1981 Paul Sampson
  • 1980 Robert Stone
  • 1979 John Yeck
  • 1978 Nat Ross
  • 1977 Lewis Kleid