Jeannie Green, Epsilon
@jgreen12@EpsilonMktg | #RisingStars16
In her current role at Epsilon, Jeannie Green leads the account management and business development teams for the fundraising/not-for-profit and consumer packaged goods business units. This includes working in close collaboration with more than 300 Epsilon data, database, and agency clients to leverage fully the different proprietary data sets Epsilon provides to help marketers build stronger relationships with prospects and customers and increase omnichannel marketing precision and performance. In a world where metrics rule, and quants and creatives are held equally accountable for marketing success, Jeannie has leveraged strengths-based leadership and management to a whole new level.
Jeannie has been with Epsilon since 2002 and has served in various positions including vice president of the business-to-business group, account director, account executive, and client services manager. Prior to joining Epsilon (formerly Abacus) in 2002, she held similar positions at Arrow Electronics, Inc., Matchlogic (A Division of Excite@home, Inc.) and Brunswick Corporation.
Jeannie serves as a mentor to a variety of employees educating them on the missions of the non-profit clients she serves as well as being the "thought leader expert" for any marketing services provider questions that arise. Jeannie regularly is involved in the interviewing process, the screening criteria and the recommendation of interns, and recent college grad hiring that Epsilon does in its Associate Account Manager Program. Jeannie is always in high demand for internal mentorship, where she always is able to bend her schedule to take time to nurture an aspiring employee to learn what they can do to leverage their strengths to move up in the organization, or more importantly, make a real difference to Epsilon and its clients.
An active member of the direct marketing community, Jeannie was appointed to the Direct Marketing Association Ethics Policy Committee in 2014. Jeannie also has been a two-time International ECHO Awards judge, both in 2013 and 2014, and was elected to the 2014 Direct Marketing News “40 under 40.” She holds a Bachelor of Science in business administration from Iowa State University and a Certificate of Business Leadership from the University of Denver’s Daniels College of Business.