Kathryn Apte, Twitter
@katapt | @twitter | #RisingStars16
Kathryn Apte is the Global Head of Marketing at Medium; she previously led the Consumer Product Marketing team at Twitter, spanning consumer and creator product portfolios, defining the product marketing vision, positioning strategies and go-to-market plans. Prior to serving at Twitter, Kathryn built and led Google’s global marketing team responsible for content marketing across YouTube and Google's advertising solutions. Earlier, she spent a decade developing consumer marketing strategies for brands including Sony, Visa, Procter & Gamble, Diageo, Fairfax and Johnson & Johnson.
Kathryn’s previous work has been recognized with a range of honors from One Show, Contagious Magazine, Cannes Lions, Australia Direct Marketing Association and AWARD. Kathryn holds a Bachelor of Arts with Honors in communications, advertising and public relations from the University of Technology Sydney. She has returned there over recent years as a guest lecturer for courses covering strategic planning, search technology and social media.
With her passion for driving diversity in the tech industry, Kathryn devotes her time to mentoring young women who she sees represent the next wave of tech marketing leaders. Her nomination stated, “Kathryn is the go-to confidante, mentor and sponsor for marketers of all levels in the company. She has sponsored the career development of several women who look to her as a key source of trusted counsel and encouragement. Her personality alone is inviting and supportive and combined with her whip-smart intellect and professional expertise, she is able to cut through issues to help others to see how and where they might invest for their own success.”