LETTER FROM THE CEO & PRESIDENT

In the life of every organization, there may be a once-in-a-lifetime opportunity for transformation. We at Marketing EDGE are experiencing this opportunity now, and I want to invite you to join us in this remarkable journey.

For several years Marketing EDGE has been living through significant changes. Due to major developments, including those related to our association with the Data and Marketing Association (formerly known as DMA, the association this organization has been linked with since its founding), as well as the dramatic evolution taking place in the marketplace, we embarked on a bold new vision to focus and scale our mission, capabilities, and assets to better serve you and our broader community, by:

  • taking an even more aggressive role in data-driven, marketing-talent thought leadership;
  • significantly strengthening networking opportunities for those throughout our industry; while
  • expanding our ability to source talent and give you a rich pipeline of “next generation leaders” as we work together to heighten and strengthen
  • our mission to Educate, Develop, Grow, and Employ college students in this field.

Marketing EDGE is committed to providing you with a “business home” where you can network, exchange, and explore opportunities. This bold stance today is possible due to the long-standing support you and so many others throughout the industry have and continue to demonstrate.

I’ve seen the “entrepreneurial DNA” of this industry up close over the last 14 years. There’s a strong link between you, so many of today’s leaders, and those icons who fought tirelessly to create and establish the discipline of direct marketing in the earlier days. I believe these characteristics, the unmistakable spirit that distinguishes professionals in the performance marketing community from those throughout the broader marketing and advertising field, are part of what defines and connects us. This is a critical trait that ignites and propels this industry to the forefront of marketing, now and in the foreseeable future.

As we continue to identify and magnify both the rich legacy and exciting future of our evolving field, we invite you to (re-)join us as we celebrate this rich community and its future generations of leaders through new and expanded programs, events and activities.

As we move forward in 2020, I give you my sincere thanks! Over the decades, Marketing EDGE has evolved to meet your – and the industry’s – changing needs and demands, and I look forward to continuing to do so in the months ahead. Thank you for your ongoing support.

Terri L. Bartlett
CEO & President

PS – Let me hear from you: Whether through social media (LinkedInTwitter, FacebookInstagram) and/or directly, I welcome the opportunity to engage with you directly.