Dr. Devon Johnson

Company: Montclair State University

Devon Johnson is an associate professor of marketing at Montclair State University, New Jersey. Dr. Johnson has previously held academic appointments at Northeastern University, Boston MA and at Emory University, Atlanta, GA. Dr. Johnson has a Ph. D. in Marketing from the London Business School (U.K.) and an M.S. in Marketing from Pennsylvania State University.

Dr. Johnson conducts research, publishes and consults in the areas of financial service marketing, customer experience management, marketing analytics and customer relationship management (CRM). His research has been published in the Journal of Marketing Research, Journal of the Academy of Marketing Science, The Journal of Business Research, the Journal of Interactive Marketing, Industrial Marketing Management, International Journal of Bank Marketing and the Journal of Psychology & Marketing among others. He sits on the Editorial Board of the Journal of Interactive Marketing. Dr. Johnson won the Best Overall Paper Award for the 2011 Summer Marketing Educator’s Conference for his research on Virtual Healthcare Communities.

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