- About Us
Dhruv Grewal, Ph.D.
Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on the broad areas of value-based marketing strategies, retailing, pricing and services. He currently serves on numerous editorial review boards, such as Journal of Marketing (AE), Journal of Marketing Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science (AE), and the advisory board for Journal of Retailing.
He is listed in The World’s Most Influential Scientific Minds, Thompson Reuters 2014. He was awarded the 2013 University wide Distinguished Graduate Alumnus from his alma mater Virginia Tech, the 2012 Lifetime Achievement Award in Pricing (AMA Retailing & Pricing SIG), the 2010 Lifetime Achievement Award in Retailing (AMA Retailing SIG), the 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the AMS Cutco/Vector Distinguished Educator Award in May 2010.
He was co-editor of Journal of Retailing (2001-2007). He has also coauthored a number of books: Marketing Research, Marketing, M Series: Marketing and Retailing Management. He has won a number of awards for his research: 2016 Journal of Marketing Sheth Award, Luis W. Stern Award (2011, 2015), and William R. Davidson Journal of Retailing Best Paper Award (2010, 2012, 2016) Best Services Paper Award (2002). He has also been a finalist for the 2014 Journal of Marketing Harold H. Maynard Award. He has won a number of awards for his teaching: 2005 Sherwin-Williams Distinguished Teaching Award, SMA, 2003 AMA, and Award for Innovative Excellence in Marketing Education, 1999 AMS Great Teachers in Marketing Award.
He has taught executive seminars/courses and/or worked on research projects with numerous firms, such as Dell, ExxonMobil, IRI, Radio Shack, Telcordia, Khimetriks, Profit-Logic, McKinsey, Ericsson, Motorola, Nextel, FP&L, Lucent, and Goodyear Tire & Rubber Company.