- About Us
Karen Isenberg - former Board member
Infectious smile … gracious spirit … invaluable friend and colleague!
In loving memory of Karen Isenberg, who passed away on March 15, 2013.
Karen began her Direct Marketing career in 1983. Under the direct tutelage of Mal Dunn himself, she honed her skills as a consummate sales professional and went on to serve as Vice President, List Management Sales at Direct Media under the stewardship of Dave Florence. For the past decade, she continued to exhibit her exceptional skill set as Senior Vice President / Strategic Planning and Development for Specialists Marketing Services, one of the few independently owned Direct Marketing firms spearheaded by President and CEO Lon Mandel.
Karen’s primarily focused on the development and implementation of new ideas, opportunities and solutions to maximize list rental income for Specialists Marketing Services diverse client base. In addition to her internal duties, Karen served as Vice Chair of the DMA List and Database Counsel, and graciously volunteered her time to numerous other DMA committees.
Her extensive mailer and vendor network, include such notable clients as International Masters Publishers, Bookspan, McGraw Hill, Playboy Enterprises, Hearst Magazines, Dr. Leonard's, Reader's Digest, Spiegel and Carol Wright. Currently her client roster includes Guthy Renker, Belvoir Media Group, Staywell Consumer Health Publishing, University Health Publishing, North American Affinity.