Marci Armstrong


Marci Armstrong, Ph.D., Director and Brierley Endowed Professor, provides strategic leadership for the Brierley Institute for Customer Engagement at SMU Cox School of Business. A six-time teaching award honoree, Marci teaches SMU Cox MBA, PMBA, and MS students and is also an experienced consultant and executive education instructor. Her recent work leads companies to understand how to engage customers, drive customer loyalty and create memorable customer experiences. Recent clients include American Airlines, Cinemark, Essilor, Mission Foods, Dallas Cowboys, Dallas Symphony Orchestra, NFL Super Bowl XLV, PICKUP, Pizza Hut, Southwest Airlines, Small Town Brewery and G6 (Motel6/Studio6). Marci served the last 19 years as Associate Dean, Graduate Programs, at SMU Cox where she oversaw admissions, student services, diversity, global programs and career management for 14 graduate programs. 

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