Teresa Cook

Company: 
IBM
Biography: 
Teresa Cook is a 20+ year International Marketing Executive with over 21 years IBM marketing experience.  Highly accomplished and innovative marketing professional with world wide and country experience in mature and growth markets with proven results in product positioning, strategic marketing campaigns, and cross functional leadership that have driven increased revenue and growth results. Handpicked to consecutively lead top cross IBM (software, hardware and services) initiatives: Cloud and IBM Security marketing. 
 
Teresa joined IBM in 1996 and has held numerous executive and management positions in marketing.  As the Vice President for Global Technology Services Product Marketing, Teresa is responsible for driving service line product marketing, content creation, sales enablement, and channel services marketing globally targeting the IT audiences working closely with the Geographies, and the direct sales force.  Previous roles most notably Teresa led the C-Suite demand program for IBM targeting C-level audiences to drive long term business relationships, and demand.  Teresa was Director for IBM Security Solutions Marketing where she led market awareness and demand generation activities working closely with the analyst and PR teams.
 
Teresa has extensive marketing experience in business and market planning, marketing program design, international client and business partner relations, acquisitions, budget management and team building.  Teresa relocated from England to America having participated in several international assignments to drive global marketing with an understanding of the cultural differences required to tailor marketing programs for local execution.
 
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