Terri L. Bartlett

Company: Marketing EDGE

Terri L. Bartlett is the president of Marketing EDGE. In this role, Bartlett oversees all aspects of the nonprofit, which works to educate, develop, grow and employ college students in the field of marketing, thereby expanding and enriching the talent pool of trained, market-ready multichannel marketers.

Prior to joining Marketing EDGE in August 2006, Bartlett was the executive director and founder of the Toy Industry Foundation (TIF). There, she established core national initiatives, including The Toy Bank, the first industry-wide program of its kind, which delivers more than five million new toys to America’s disadvantaged and at-risk children; The Power of Play program, a curriculum-based grassroots effort to ensure play opportunities for homeless children; and the National Play & Learning Initiative, a partnership with children’s museums, serving children and their families in the nation’s neediest neighborhoods.

From 1996 to 2003, Bartlett served as vice president of communications at the Toy Industry Association, pioneering proactive communications activities on behalf of the American toy industry.

Bartlett previously served as vice president for Robert Marston and Associates, Inc., where she created and managed consumer marketing communications programs for The Dial Corporation. She has also held positions at public relations firms The Rowland Company and Ruder-Finn.

Bartlett holds a bachelor’s degree in advertising/communications from Texas Tech University, and a Foundation Fundraising & Administration certificate from New York University.

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Terri Bartlett, Marketing EDGE, CEO & President

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