Tom Benton

Data & Marketing Association (DMA)

Thomas J. Benton is the CEO of DMA. With an impressive career across a variety of direct response marketing environments, including as senior vice president of marketing analysis for America Online, Benton is steeped in industry knowledge. Since joining DMA in 2012 as CFO/COO, he has led the development of the Association’s strategic plan and established financial and membership analytics and reporting that are more informative and transparent. Benton has fortified important financial performance indicators and systems, and created a more nimble and variable staffing model to strengthen DMA and better serve our members.

Before joining DMA, Benton spent several years as a financial consultant and philanthropist. In addition to helping individuals and businesses with financial, business, and marketing analyses, he served as treasurer and board member at Helping Children Worldwide (HCW), a nonprofit organization that founded The Child Rescue Center and Mercy Hospital in Bo, Sierra Leone.

Previously, Benton was senior vice president, marketing analysis, at America Online, where he built and ran AOL Marketing’s financial planning and business intelligence functions. In this role, he oversaw several of AOL Marketing’s business units, including financial planning; business and M&A analysis; marketing systems and data mining; member acquisition and retention analysis; and marketing research. Concurrent with this role, Benton served for nearly two years as acting CFO to the president of AOL programming. During his tenure, paying membership at AOL grew tenfold – from three million to nearly 30 million..


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