Monday, July 19, 2010

New York, NY - The Direct Marketing Educational Foundation (DMEF) has announced that Dr. V. Kumar is the recipient of the 2010 DMEF Robert B. Clarke Outstanding Educator Award, which honors an academic’s overall achievement in direct/interactive marketing.

The award will be presented at an awards luncheon to be held during the DMEF’s Direct/Interactive Marketing Research Summit (www.researchsummit.org) in San Francisco, CA on Sunday, October 10. The Research Summit is held in conjunction with the DMA2010 Conference & Exhibition, in San Francisco. V. Kumar’s honor also will be announced at the DMEF Annual Awards Dinner (www.directworks.org/annualawardsdinner) at the Fairmont, San Francisco, on Saturday, October 9.

The preeminent award is named for the late Robert B. Clarke. As the CEO of Grolier, Clarke's personal contribution endowed the DMEF’s Direct/Interactive Marketing Research Summit (formerly called the Educators’ Conference).

Nominated by their peers, winners are chosen on the basis of outstanding achievement in teaching, writing, research and speaking. Final selection is approved by the DMEF Board of Trustees.

Kumar is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the executive director of the Center for Excellence in Brand and Customer Management, and the director of the PhD. program in marketing at the J. Mack Robinson School of Business, Georgia State University.

Kumar’s pioneering research on Customer Loyalty and Customer Lifetime Value has received attention worldwide. His research has been widely published in premier journals such as Journal of Marketing, Harvard Business Review, Sloan Management Review, Journal of Marketing Research, Marketing Science, and Operations Research. He was recently ranked as one of the top five scholars in marketing worldwide. VK also serves as a consultant for leading Fortune 500 corporations.

About Direct Marketing Educational Foundation (DMEF)

Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate, and place top college students in the business of direct/interactive marketing and, thereby, expanding and enriching the talent pool of trained, market-ready marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals and companies. Tax-deductible contributions are the lifeblood of the DMEF; funds raised support a broad range of world-class educational programs and scholarships.

Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s marketing leaders, an indication of the Foundation’s success. In addition, more than 2,000 professors have participated in DMEF programs. Thanks in significant part to the Foundation’s four decades of work, today approximately 255 colleges and universities offer courses in direct/interactive marketing, 31 of which now offer specific direct marketing degrees and certificate programs. For additional information about the DMEF, its mission, and its programs, visit www.directworks.org.

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