Monday, February 14, 2011

DMEF Launches Dynamic New Speakers Series

New York, NY — The Direct Marketing Educational Foundation (DMEF) today announced the launch of a dynamic new offering — the DMEF Speakers Series. On three separate evenings, DMEF will bring together a diverse roster of top marketing professors and respected industry practitioners to educate and engage attendees on emerging topics that are galvanizing business in today's marketplace. The events will take place February 22, March 10, and April 14 at the Ney Center in New York City.

“The structure of this forum builds on DMEF’s unique position as a bridge between academia and the corporate side of marketing,” said DMEF Board Chair Richard Hochhauser. “The goal is to create a new channel for intellectual exploration between academia and frontline marketers and set the stage to generate results through future collaboration. The DMEF Speakers Series is an educational outlet that provides unique networking for all.”

Each featured professor will give a “mini-lecture,” providing attendees with a glimpse of the progressive work happening in today’s marketing classroom, the practitioner will present their perspective and the moderator will then lead a lively and edgy discussion engaging professor, practitioner, and audience members.

Tuesday, February 22, 2011

Earned, Owned and Shared Media: How Things Go Viral on the Web and How Marketers Benefit Speakers

  • John Deighton, Ph.D., Brierley Professor of Business Administration, Harvard Business School
  • Gurval Caer, President & CEO, Blast Radius
  • Moderator: Christine Aguilera, President, SkyMall

Thursday, March 10, 2011

Mobile Marketing: Is it Really Different from Online?

  • Russell Winer, Ph.D., William Joyce Professor and Chair of the Department of Marketing, Stern School of Business, New York University
  • Maria Mandel, Vice President-Media & Marketing Innovation, AT&T Advanced Advertising Solutions
  • Moderator: Mickey Alam Khan, Editor-In-Chief, Mobile Marketer and Mobile Commerce Daily

Thursday, April 14, 2011

Paradoxes of Customer Targeting

  • Peter S. Fader, Ph. D., Frances and Pei-Yuan Chia Professor of Marketing, The Wharton School, University of Pennsylvania
  • Arun Sinha, Chief Marketing & Communications Officer, Zurich Financial Services
  • Moderator: Linda Gridley, President and CEO, Gridley & Company

“These events are going to be intimate, and we're giving some of the most eminent academics and leading marketing executives carte blanche to delve into cutting-edge material," said Terri L. Bartlett, president of the Direct Marketing Educational Foundation. “We're inviting them, as well as our audience, to speak frankly and to challenge industry thinking."

Individual tickets are $75 for each session. All three nights are available for a special package rate of $189 if you register by Feb. 22. The events will be held at the Ney Center, located at 285 Madison Ave., New York. DMEF is very grateful to Wunderman for generously donating the use of the venue. To register, please click the DMEF Speakers Series Registration Link.

Ticket prices include a 20% tax-deductible contribution to the Direct Marketing Educational Foundation (DMEF). Your support helps DMEF provide programs and scholarships to students and academics as we further our mission: To attract, educate, and place top college students in the business of direct/interactive marketing.

About Direct Marketing Educational Foundation (DMEF)

Headquartered in New York City, the Direct Marketing Educational Foundation (DMEF) works to attract, educate, and place top college students in the business of direct/interactive marketing and, thereby, expanding and enriching the talent pool of trained, market-ready marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals and companies. Tax-deductible contributions are the lifeblood of DMEF; funds raised support a broad range of world-class educational programs and scholarships.

Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s marketing leaders, an indication of the Foundation’s success. In addition, more than 2,000 professors have participated in DMEF programs. For additional information about the DMEF, its mission, and its programs, visit

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Sue Geramian