Wednesday, July 4, 2012


Seven New Trustees of the DMEF Board Are Elected for 2012–2013


New York, NY — The Direct Marketing Educational Foundation (DMEF) today announced the election of 2012-2013 officers, seven new trustees, and three term renewals and extensions of its Board of Trustees, as well as members of its prestigious Chair’s Advisory Council. The terms commence today at the close of the DMEF’s June Board meeting, held at Paul Hastings LLP.


2012–2013 DMEF Officers


The DMEF Board of Trustees elected Craig Wood, CEO & Founder of Clarity Group, as its Chair. In a marketing career spanning almost 20 years, Craig has worked extensively with Fortune 1000 companies and nonprofits to help solve their critical marketing issues. With his years of experience in both client and service-provider organizations, Craig has gained a unique perspective of the marketing industry.

Officers joining Craig Wood for the 2012-2013 term are: Christine Aguilera, President, SkyMall, Inc., as Vice Chair; Linda A. Woolley, Acting President and CEO of DMA, as Vice Chair/DMA; Linda Gridley, President & CEO, Gridley & Company LLC, as Treasurer; Kent Johnson, CEO, Highlights for Children, as Assistant Treasurer; Scott Ellis, VP, Client Solutions, Adworthy, as Secretary; Richard Hochhauser, DMEF Immediate Past Chair; and Terri L. Bartlett, DMEF President.

“Our officers and Board of Trustees are the driving force that allows the DMEF to better serve the direct/interactive marketing community,” said DMEF President Terri L. Bartlett. “As the DMEF works to deliver on its Strategic Plan to ensure market-ready talent for generations to come, our trustees, representing a broad array of marketing verticals and disciplines, bring great depth and expertise to the Board. Board proficiency and diversity of experience enable us to continue to improve and strengthen our contribution to this field.”


New Board Members


The DMEF Board of Trustees elected the following six new members:

Corporate Trustees:

Michael Becker, North American Managing Director, Mobile Marketing Association
Tim Carr, President and Chief Lifter, Creative Lift
David Evans, Senior Vice President of Broadband, AMC Networks
James Gauthier, Vice President of Marketing, Travelers Insurance
Charlie Swift, Vice President, Database Strategy and Marketing, Hearst Magazine
Brian Wolfe, President, Wolfe Associates


Academic Representative:


George Milne, Professor, University of Massachusetts – Amherst (2012 Robert Clarke Award Winner)

In addition, the following identifies At-Large Trustees during the coming year:

Dan Aks, C3Multimedia LLC

Bob Allen, President / CEO, The Windham Foundation

Dennis Armbruster, Managing Partner, LoyaltyOne Consulting

Harold M. Brierley, Chair, Brierley+Partners

Craig Dempster, Executive Vice President and Chief Marketing Officer, Merkle, Inc.

Andrea Derricks, Associate, L2 Think Tank

David Diamond, VP Human Resources, dELiA*s

Peter Fader, Ph.D., Professor of Marketing, Co-Director - Wharton Customer Analytics Initiative, University of Pennsylvania

Jeff Gundersen, CEO, Executive Connections, LLC

Donald Hinman, Ph.D., SVP, Product Development, Data Services, Epsilon Data Management

Warren Hunter, Chairman and CEO, DMW Direct

Ben Isaacson, Privacy & Compliance Leader, Experian

Karen Isenberg, SVP, Specialists Marketing Services

Marjorie Kalter, Ph.D., Clinical Professor

Gretchen Littlefield, President, Infogroup | Nonprofit

Charlotte Mason, Ph.D., Professor and Head, Department of Marketing; Director, Coca-Cola Center for Marketing Studies, The University of Georgia

Drew May, EVP of Data Integration, Integrated Direct Marketing

Matt McGowan, Managing Director North America, Incisive Media

Ingrid McGuire, Director, Direct Marketing & Distribution, Ernst & Young (3-year term renewal)

Wesley Protheroe, President and CEO, Gerber Life Insurance Company

Joseph Pych, Founder and President, NextMark

Jay Schwedelson, President, Worldata

Michael Sherman, Senior Advisor, Peter J. Solomon Company

Christine Slusarek,Wiland Direct

Rob Stagno, President, Paradysz

Russ Winer, Ph.D., William Joyce Professor of Marketing, Chair of Marketing Department, New York University (3-year term renewal)

Paull Young, Director of Digital, charity: water

Dawn Zier, President – International, The Reader’s Digest Association (1-year term renewal as DMA Board Representative)

2012 – 2013 DMEF Chair’s Advisory Council:

Four years ago, the Chair’s Advisory Council was introduced to allow key trustees to continue to serve the DMEF on a project basis. Members of this esteemed group for 2013 will include:

John Deighton, Ph.D., Professor, Harvard Business School

Kate Kestnbaum, President, KesTry

Liz Kislik, President, Liz Kislik Associates

Gary Laben, CEO, KBM Group

Pamela Larrick, CEO, Javelin Direct, Inc.  

Tim Litle, Chair, Litle & Co.

John Temple

The following Board Trustees will retire from the Board effective June 5:

Bryan Eisenberg, Managing Partner, Eisenberg & Associates

Donna Hoffman, Chancellor's Chair and Professor of Marketing at the A. Gary Anderson Graduate School of Management, University of California, Riverside

Gary Laben, CEO, KBM Group

James D. McQuaid, Chair, MetroGroup


About Direct Marketing Educational Foundation (DMEF)


Headquartered in New York City, the Direct Marketing Educational Foundation works to attract, educate, and place college students in direct/interactive marketing careers, thereby expanding and enriching the talent pool of trained, market-ready marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals and companies. Tax-deductible contributions are the lifeblood of the DMEF; funds raised support a broad range of world-class educational programs and scholarships.

Since its founding, thousands of students have taken advantage of DMEF’s educational programs, entering the field with the competitive edge of being “workplace-ready.” Many have gone on to become today’s marketing leaders, an indication of the Foundation’s success. For additional information about the DMEF, its mission, and its programs, visit