Festivities to Take Place on Sunday Evening, Oct. 13 during DMA2013 in Chicago

New York, NY - July 12, 2013 — Marketing EDGE, formerly known as the Direct Marketing Educational Foundation (DMEF) today announced that Harold “Hal” M. Brierley, Executive Chairman of Brierley+Partners will receive the Edward N. Mayer, Jr.  Education Leadership Award, and OgilvyOne Worldwide will be presented with the Corporate Leadership Award.

Recognized as Marketing EDGE’s most prestigious event, and attracting a who’s who among marketing professionals and academics, the Annual Awards Dinner and presentation on Sunday, Oct. 13, will mark the importance of education and entry-level talent development in this field – and of these two business leaders who help to make it happen through long-standing contributions, according to Terri L. Bartlett, president, Marketing EDGE.
Proceeds from the evening benefit thousands of students through cutting-edge resources in education and job placement programs among colleges and universities nationwide, Bartlett said.  The dinner is also one of the first networking events of the Direct Marketing Association’s (DMA) DMA2013 Conference & Exhibition, which will run Oct. 12-17 in Chicago.

“In the same way that our field is seeing a convergence of marketing disciplines, this year’s honorees represent all that is unique about our field.” said Craig Wood, Marketing EDGE’s Chair.  “Both Hal Brierley and OgilvyOne Worldwide have rich histories embedded in the direct marketing world, and each have forged dynamic new territories as this field continues to evolve and transform before our eyes.

“On October 13, the more than 400 business executives expected to join us for this major industry event will make history as we host our very first dinner under our new name, Marketing EDGE, and more importantly, as we set a new level of excellence, celebration and success for the Annual Awards Dinners. We sold out nine weeks in advance last year, and we’re predicting a return performance this year so I hope everyone takes note and registers quickly.”

Edward N. Mayer, Jr. Award for Education Leadership

The 2013 Edward N. Mayer, Jr. Award for Education Leadership will be presented to Harold M. Brierley, Brierley+Partners (B+P).

Recognized as Marketing EDGE’s most prominent award, this recognition honors individuals who demonstrate the highest level of personal commitment to help create effective programs, concepts, teaching methods, or materials for the instruction of college students or professors and executing impactful efforts to assist and promote Marketing EDGE’s mission and objectives.

Hal Brierley serves as Executive Chairman of B+P, having founded the firm in 1985 and served as its Chief Executive Officer through 2006. As Chief Loyalty Architect for B+P, he has provided loyalty counsel for more than 150 major brands over the past 25 years.  Brierley began his entrepreneurial career in 1969 when he co-founded Epsilon Data Management, a pioneer in database marketing, serving as its CEO through 1980. In 1981, he served as the one outside consultant for the design of American Airlines’ AAdvantage program, the nation’s first frequent traveler program which solidified his reputation as the “founder of loyalty programs.”  

In 1999, Brierley launched e-Rewards, Inc. as a spin-off from B+P. Today, e-Rewards is the world’s leading online market research panel, with some 6 million active panelists in 36 countries and sales of over $300 million, providing survey respondents for some 2,500 market research firms. In 2006, he launched e-Miles, an online advertising channel rewarding members for the time they spend engaging with commercial messages.

Brierley has been an active participant in Marketing EDGE programs for decades and currently serves on its board.  He is actively involved in supporting education in the field of interactive marketing, demonstrated by his support of the Professors’ Institute at Marketing EDGE in 2011 and again in 2014.  He also endows the Chair of Marketing at Harvard Business School and is deeply involved in the Dallas community, supporting education, medical research, and the arts. Lastly, bringing his philanthropic and corporate endeavors together, Brierley’s support was instrumental in the selection of the new name Marketing EDGE, providing critical market research through e-Rewards to identify and select the new name.

Mayer Award nominations are submitted by peers and reviewed by the Marketing EDGE board of trustees, which selects the honoree. Previous Mayer recipients include Gary S. Laben, KBM Group; Beth Smith, Smith Browning Direct, Inc.; Jon Roska, Roska Ideas; Tim Litle, Litle & Co.; David W.  Florence, Direct Media, Inc.; Dick and Mary Cabela, Cabela’s Inc.; Stephen Polk, Polk & Co.; Markus Wilhelm, Paramount Equity; Dr. Marjorie Kalter, New York University; and Dr. John Deighton, Harvard Business School.

Corporate Leadership Award

The 2013 Marketing EDGE Corporate Leadership Award will be presented to OgilvyOne Worldwide.

This unique and significant award honors businesses that champion education on all levels — including internal and external audiences — as they consistently demonstrate a commitment to excellence industry wide.

OgilvyOne Worldwide, the customer engagement arm of Ogilvy & Mather, has been a long-time supporter of education and skills development both in-house and beyond their internal initiatives to support the industry as a whole, as part of a broader commitment to prevent future skills shortages and to contribute to long-term economic prosperity in the countries where they operate.

With 4,300 employees in more than 50 countries, OgilvyOne Worldwide created several robust company-wide educational tools that transcend culture and geography.  OgilvyOne created several robust company-wide educational tools that transcend culture and geography, such as the Associates Program, a year-long rotational program designed to attract and cultivate entry-level talent; the Red Ropes training program, an intensive three-month training course for promising entry-level talent; College Summer Internship Program, a 10-week summer internship program for rising college seniors recruited from 22 diverse universities across the US; and the Young Professional Network (YPN), one of Ogilvy’s professional networks that focuses on supporting young employees.

Past Marketing EDGE Corporate Leadership Award recipients include DIRECTV, Scholastic, Draftfcb, The Martin Agency, Acxiom, Merkle, and Guthy-Renker, to name just a few.  

About the Marketing EDGE Annual Awards Dinner

In addition to memorable tributes to the award winners, an important element of the dinner is the Marketing EDGE Program & Scholarship Auction, with dinner attendees contributing generously to support programs to serve students, professors and corporations throughout the year.  The 2013 Annual Awards Dinner will be held Sunday, Oct. 13 at the Palmer House in Chicago.  

To access the reservation form online, please click here.  For additional information on table sponsorships and tickets to the Marketing EDGE Annual Awards Dinner, please contact Andre Roggy at 212.790.1512 or email ASigona [at] marketingEDGE.org.  

About Marketing EDGE

Headquartered in New York City, Marketing EDGE works to “Educate, Develop, Grow, and Employ” college students in the field of marketing, thereby, expanding and enriching the talent pool of market-ready professionals. In June 2013, in response to the shifts within the marketing field, the organization changed its name from Direct Marketing Educational Foundation (DMEF) to Marketing EDGE. The name better reflects how it is serving the dynamic field of marketing; connecting with students, academics, career centers, corporations, and independent professionals; and streaming top talent into the industry.

As a 501(c)(3) nonprofit organization, tax deductible contributions from individuals and corporations are the lifeblood of Marketing EDGE. Today, we are recognized as the only nonprofit organization solely dedicated to students through scholarships, education, career development and job placement, empowering the next generation of marketing leaders. For additional information about Marketing EDGE, its mission and its programs, visit: www.marketingEDGE.org.

Susan Taplinger


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