Award presentation gala slated for June 3 in New York City

February 19, 2014 – NEW YORK – To honor professionals age 40 or younger who are making a contribution to the advancement of marketing while demonstrating extraordinary achievements in giving back to support future leaders, Marketing EDGE, a nonprofit education organization (formerly known as the Direct Marketing Educational Foundation), announced today that it has named its 2014 “Rising Stars.” Marketing EDGE also named Paradysz and its sister company PM Digital as its 2014 Corporate Commitment Award winner.

Individual and corporate honorees to be recognized at a June 3 gala in New York include:

2014 Rising Stars:

  • Yvette Lui, Director, North American Sales, Facebook
  • Dimitri Maex, President, New York, OgilvyOne
  • Guillermo Novillo, Senior Global Acquisition Marketing Manager, Microsoft
  • Carrie Parker, Director, OPEN Forum, American Express
  • Emily Riley, COO, Evidon
  • Alex Wasserman, Founder / CEO, TapFwd

2014 Corporate Commitment:

Paradysz and PM Digital

Profiles on each of the Marketing EDGE 2014 Rising Star honorees are posted here

“Our ‘Rising Stars’ competition is unique in that it takes professional recognition to another level, identifying those unique individuals who not only achieve success in their respective careers but have demonstrated unprecedented levels of generosity and commitment to ensure the success of generations of marketing leaders to come, whether it’s through mentorship, education or industry service,” said Terri L. Bartlett, president, Marketing EDGE. “From digital to integrated marketing, from Fortune 500 to startups, from brand to agency, we’re excited to showcase these talented and benevolent professionals as an example for others.”

“It’s not easy to demonstrate this same level of commitment at the corporate level, yet that is exactly what we are paying tribute to through our recognition of Paradysz and PM Digital with our Corporate Commitment Award” Bartlett said. “Paradysz exemplifies a marketing firm that gives back to students and the entire marketing field by taking an active role to foster and bring forward the next generation of marketing career professionals.”

The awards will be presented on Tuesday, June 3, at 583 Park Avenue in New York City, with 400 marketing professionals expected to attend. Marketing EDGE’s Rising Stars Awards Dinner is a featured event during Integrated Marketing Week, sponsored by Direct Marketing Association, focused on providing critical insights to build and deliver a unified and consistent message across all marketing channels. Registration for the Marketing EDGE Rising Stars Awards Dinner is now live here.

About Paradysz and PM Digital

With its direct and digital businesses, Paradysz and PM Digital core capabilities are based in a data-driven approach to understanding, targeting, acquiring, cultivating and optimizing customer value for its clients. With comprehensive experience across channels, including direct mail, search, social, display, email, as well as creative and web development capabilities, the company leverages an obsessive focus on performance to help clients make the most informed marketing decisions and, ultimately, scale their programs. With more than 20 years of experience, and a stellar client list of commercial and nonprofit organizations, Paradysz and PM Digital have continued to grow their reputation as some of the industry's most critical thinkers and leaders.

Paradysz and PM Digital have a long history of proactively promoting training and education as a key facet of their Associate development plans. As long-time supporters of the DMA and Marketing EDGE, they have partnered with and supported many industry and educational events over the years, including the Marketing EDGE Next Gen Leaders program. Paradysz and PM Digital subject matter experts frequently participate at direct/interactive conferences and produce ongoing thought leadership to both train their internal teams, as well as inform and provide insights to clients and prospects. At Paradysz and PM Digital, Associates are offered continual training through their internal Direct Marketing University (DMU) program to ensure that they are equipped with the tools, industry knowledge and best to position them for long-term growth.

About Marketing EDGE

Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing, thereby, expanding and enriching the talent pool of market-ready professionals. In June 2013, in response to the shifts within the marketing field, the organization changed its name from Direct Marketing Educational Foundation (DMEF) to Marketing EDGE. The name better reflects how it is serving the dynamic field of marketing; connecting with students, academics, career centers, corporations, and independent professionals; and streaming top talent into the industry.

As a 501(c)(3) nonprofit organization, tax deductible contributions from individuals and corporations are the lifeblood of Marketing EDGE. Today, we are recognized as the only nonprofit organization solely dedicated to students through scholarships, education, career development and job placement, empowering the next generation of marketing leaders. For additional information about Marketing EDGE, its mission and its programs, visit:


Media Contact for Marketing EDGE:
Chet Dalzell


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