MARKETING EDGE ANNOUNCES 2018 COLLEGIATE ECHO CHALLENGE WINNERS

—International Challenge Provided by Fossil, an American Watch and Lifestyle Company—

JULY 25, 2018­­ – NEW YORK – Marketing EDGE, a national education nonprofit committed to fostering skill-ready, responsive and responsible marketers of the future, today announced the winners of its 2017-2018 Collegiate ECHO Marketing Challenge.  The content of this competition for college students worldwide was provided by Fossil, an American watch and lifestyle company.  Altogether, six student teams – three from undergraduate programs and three from graduate programs – were honored for proposing a marketing plan to promote Fossil’s Smart Q Watches among 18-35-year-olds.

Among the undergraduate teams, Marketing EDGE awarded a total of $3,500 to students at University of Arkansas and Temple University; the former sweeping both first and second place, the latter, third place. A total of $3,500 was awarded to graduate students at Fordham University and East Carolina University, the former taking first place, the latter both achieving both second and third place.

Conducted since 1986, the Marketing EDGE Collegiate ECHO Challenge provides college students with a real-world marketing project by challenging them to create and pitch a marketing campaign to a leading brand.  This year’s teams worked with a theoretical budget of $5 million.  Final judging by industry leaders and Fossil’s marketing team took place in the spring.

“We are thrilled to partner with Fossil to provide this year’s Challenge to help enrich the learning and marketing career aspirations of students.” said Marketing EDGE President Terri L. Bartlett. “For decades our Collegiate ECHO program has offered thousands of today’s marketers the opportunity to apply classroom theory to frontline needs of recognized national and global brands.  We are particularly honored to work with Fossil as we demonstrate yet again how this unique corporate partnership elevates academics and students to manifest Marketing EDGE’s proven legacy of bridging classroom theory and corporate practices to launch the careers of the next generation of marketing leaders.”

“Fossil was proud to partner with Marketing EDGE to sponsor this year’s Collegiate ECHO Challenge” said Damian Fernandez-Lamela, VP Analytics, Fossil. “We were impressed by the quality and variety of entries we reviewed, and there were some great ideas we will consider implementing going forward. This competition was a true 'win-win-win' for all.”

The winners of the 2018 Collegiate ECHO Marketing Challenge are:

Undergraduate:

Gold:  University of Arkansas
Team Members: Hillary Frank, Amanda Millán, Sydney Richardson, Emily Todd, Sarah Van Doorn
Faculty Advisor: Ignatius Fosu

Silver:  University of Arkansas
Team Members: Brooke Borgognoni, Emily Langenfeld, Julia Wright, Jeffrey Wilson
Faculty Advisor: Ignatius Fosu

Bronze: Temple University
Team Members:  Elena Baryshnikova, Nick Downs, Nicole Milstead, Joe Starosta, Quyen Truong
Faculty Advisor: Alison Ebbecke

Graduate:

Gold: Fordham University
Team Members: Yanye Chen, Chih-Chao Chuang, Qianhe Zhao, Anqi Zhu, Mengjie Zhu
Faculty Advisor: Dawn Lerman

Silver:  East Carolina University
Team Members: Nicholas Barnes, Jared Ballew, Alex Parsons, Lindsey Shambeau
Faculty Advisor: Christine Kowalczyk

Bronze:  East Carolina University
Team Members: Christopher Garver, Jorge Lozada, Justin Myers, Madison Rayfield, Alison Winslow
Faculty Advisor: Christine Kowalczyk

“It was a delight teaching students who were extremely passionate about the assignment,” said Professor Ignatius Fosu, faculty advisor to University of Arkansas’s (Fayetteville) gold- and silver-winning teams. “They were very committed, loved the opportunity to work on a real-world campaign, and paid attention to every little detail. This unique opportunity has prepared them adequately for the real world. The University of Arkansas is very proud of the gold and silver winning teams!”

“I'm so thrilled to see the team's efforts recognized,” said Professor Dawn Lerman, faculty advisor to Fordham University’s graduate gold-winning team.  “I was extraordinarily impressed with this team's work ethic and dedication as well as the thoughtfulness and creativity behind their marketing plan. This competition gave them the opportunity to apply knowledge they gained across the wide variety of courses in our MS in Marketing Intelligence program.  I am so proud of them and their work!”

Over its 33-year history, Collegiate ECHO sponsors have included such prestigious companies as Collette Travel, Facebook, DIRECTV, Domino’s Pizza, and Microsoft Advertising.

About Marketing EDGE
Marketing EDGE is a 501(c)(3) nonprofit organization working to help shape the future of marketing by connecting students, academics and professionals to the resources and relationships they need to continue to see, move and stay ahead. Empowering skill-ready, responsive and responsible marketing leaders for more than 50 years, Marketing EDGE expands access to leading research, resources and events, fosters deep personal connections and diverse ideas, and provides real-time insights for real-world impact. For more information, visit www.marketingEDGE.org.

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Media Contact for Marketing EDGE
Samantha Basuk
SBasuk [at] marketingEDGE.org
212.790.1513

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