NEW YORK – Marketing EDGE, a nonprofit education organization formerly known as the Direct Marketing Educational Foundation, today announced that Brian T. Ratchford, the Charles and Nancy Davidson Professor of Marketing at the University of Texas at Dallas, has been named editor-designate of Marketing EDGE’s Journal of Interactive Marketing® (JIM). He will begin his role as editor on January 1, 2015.
JIM serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environment; publishes leading- edge, high-quality and original results, methodologies, theories, concepts, models and applications that address current or emerging problems that have a potential to affect practice and theory.
Ratchford holds M.B.A. and Ph.D. degrees from the University of Rochester (Rochester, NY). His research interests are in economics applied to the study of consumer behavior, information economics, electronic commerce, marketing productivity, and marketing research.
“The Journal of Interactive Marketing is one of Marketing EDGE’s most prized assets, providing an excellent outlet for world-renowned research in one of today’s most dynamic, evolving fields,” said Marie Adolphe, Marketing EDGE’s vice president of program development. “Brian is well-respected among scholars the world over and we are proud to name him to this esteemed position especially given his history of leading research in the broad field of marketing.”
The editor search was conducted by JIM Policy Board members who are committed to continuing the upward trajectory of this highly respected academic journal, represented by Venky Shankar, Coleman Chair Professor in Marketing and Director of Research, Center for Retailing Studies at Texas A&M; University who describes Brian as, “a terrific scholar in marketing with strong expertise in several facets of interactive marketing.”
Another Policy Board Member, Russ Winer, William Joyce Professor of Marketing at the Stern School of Business, New York University, adds, "Brian is the perfect choice to be the new editor of the JIM. Not only is he one of the leading scholars in marketing, but he brings many years of editorial experience to the position. I look forward to seeing the Journal continue to grow under his leadership."
Ratchford has published more than 80 articles in marketing and related fields. A past editor of Marketing Science, Ratchford currently serves on the Editorial Review Board of JIM, the Journal of Consumer Research, Journal of Marketing, Journal of Retailing, and International Journal of Electronic Commerce.
About Journal of Interactive Marketing
The Journal of Interactive Marketing (JIM) is a premier academic research journal that serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. JIM publishes leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. JIM has no preferred or disallowed methodologies, but is open to conceptually rigorous approaches of any type. Articles address current or emerging managerial problems and have the potential to impact practice and theory in digital marketing and related areas. For subscription information, visit: http://www.journals.elsevier.com/journal-of-interactive-marketing
About Marketing EDGE
Headquartered in New York City, Marketing EDGE, formerly known as the Direct Marketing Educational Foundation) works to Educate, Develop, Grow, and Employ college students in the field of marketing, thereby expanding and enriching the talent pool of trained, market-ready marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, Marketing EDGE continues to be an independent 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals, companies and foundations. Funds raised throughout the year support a broad range of world-class educational programs and scholarships. Since its founding, thousands of students and academics have taken advantage of the Marketing EDGE programs, enabling our student “graduates” to enter the field “workplace-ready.” Many have gone on to become today’s marketing leaders, an indication of the organization’s success. For additional information, visit:www.marketingEDGE.org.
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