Monday, August 15, 2016

NEW YORK –  Marketing EDGE – the only national nonprofit solely committed to affecting the lives of thousands of students and shaping the marketing industry of the future as diverse, inclusive, and highly skilled – has announced that Collette, an international guided travel company, is the corporate sponsor of the 2016-2017 Collegiate ECHO Marketing Challenge.  The competition attracts hundreds of undergraduate and graduate student teams from colleges and universities nationwide who gain experience devising a marketing plan for a designated business objective on behalf of a leading brand.
The challenge to students specified by Collette: Undertake market research to discern the travel likes, dislikes and desires of Baby Boomers (Fall 2016 semester teams) and Generation Xers (Spring 2017 semester teams) and, from research insights, develop a marketing strategy targeted to these respective groups with a budget of $5 million.
“Successful brands invest in data analysis and research to create strong marketing campaigns,” said Robert Bergdoll, director of database marketing, Collette.  “Partnering with Marketing EDGE to develop this year’s Collegiate ECHO Marketing Challenge is an honor and we are excited to build off the energy and great ideas from future marketing professionals.  Data-driven marketing drives positive results and this experience will be rewarding for Collette, the challenge participants, and Marketing EDGE.”
Now in its 31st year, this college-level marketing campaign competition is conducted by Marketing EDGE which offers a host of programs and special events to help build a bridge between aspiring students in the field of marketing and successful marketing careers.  Gold-, silver- and bronze-Collegiate ECHO-winning student team members are eligible to win cash awards, and all student participants are eligible to apply for Marketing EDGE scholarships. Copies of the competition’s official rules and regulations and background information are available from Marketing EDGE and at its website:  
“Collette joins a blue-chip roster of Collegiate ECHO Marketing Challenge sponsors,” said Marketing EDGE President Terri L. Bartlett.  “These companies have made a tremendous contribution to the future career success of hundreds of students while serving to build the pool of market-ready career entrants – which benefits the practice of marketing overall.  In exchange, Collette will surely gain a brain-trust of innovative ideas they can apply to its own future marketing efforts – a true value proposition delivered.”
Previous Collegiate ECHO sponsors include companies such as Microsoft, SkyMall, Domino’s Pizza, DIRECTV and Facebook, among other consumer and business-facing brands.
About Marketing EDGE
Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing.  Now in its 50th year, Marketing EDGE is the only national 501(c)(3) nonprofit organization that impacts the lives of thousands of students annually and shapes the marketing industry of the future as diverse, inclusive, and highly skilled, infusing the industry with dynamic new ideas and the talent our industry needs to thrive in the 21st Century.  Through its programs, a unique intersection between students, academics and corporations exists, bridging the gap between academic theory and the practical knowledge and skills required in the workplace.  Ultimately, our goal is to continue to expand and enrich the pool of market-ready talent in the ever-expanding business of marketing, today and tomorrow.  For additional information, visit:  
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Media Contact for Marketing EDGE:
Chet Dalzell

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