Monday, August 21, 2017

NEW YORK – A game-changer for college students as they prepare to enter the workforce is their ability to translate theory to practical application. This skill is at the heart of the Collegiate ECHO Marketing Challenge. In 1986, Marketing EDGE – the only national nonprofit solely committed to affecting the lives of thousands of students and shaping the marketing industry of the future as diverse, inclusive, and highly skilled – launched this major collegiate program, and we’re proud to introduce the 2017-2018 sponsor, Fossil, an American watch and lifestyle company.

Working in partnership with academics nationwide, the competition attracts hundreds of undergraduate and graduate student teams who gain experience devising a marketing plan for a leading brand. The challenge to students specified by Fossil: Create an integrated omni-channel marketing campaign to drive Fossil Q Smartwatches sales among 18-35-year-old men and women, with a budget of $5 million.

“We’re excited to partner with Marketing EDGE to get students involved in real-world marketing challenges,” said Damian Fernandez-Lamela, senior director of marketing analytics, Fossil. “We are looking forward to the energy, enthusiasm, and great ideas coming from these future marketing professionals. As a company, we are investing in innovation to continue to attract younger, millennial customers and make relevant products for the next generation of watch wearers. This partnership is a true 'win-win-win' for all: students get an impactful educational experience, Fossil gains valuable insights from the demographic we're trying to reach, and Marketing EDGE expands its roster of experienced young professionals who are well-positioned to shape the future of the industry."

Now in its 33rd year, this college-level marketing campaign competition is conducted by Marketing EDGE, which offers a host of programs and special events to help build a bridge between aspiring students in the field of marketing and successful marketing careers. Gold-, silver- and bronze-Collegiate ECHO-winning student team members are eligible to win cash awards, and all student participants are eligible to apply for Marketing EDGE scholarships. Copies of the competition’s official rules and regulations and background information are available from Marketing EDGE and at its website:

“Fossil is the perfect sponsor, offering students a strong brand with relevant needs critical to success in today’s marketplace,” said Marketing EDGE President Terri L. Bartlett.  “We’re thrilled to have a company like Fossil partner with us as we work to launch the next generation of marketing leaders, while allowing Fossil to access innovative ideas they can apply to their own future marketing efforts today.”

Previous Collegiate ECHO sponsors include companies such as Collette, Facebook, DIRECTV, Microsoft, and Domino’s Pizza, among other consumer and business-facing brands.

About Marketing EDGE

Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing. Now in its 51st year, Marketing EDGE is the only national 501(c)(3) nonprofit organization with a proven track record that creates a unique intersection between students, academics and corporations, to bridge the gap between academic theory and the practical knowledge and skills required in the workplace. Ultimately, our goal is to continue to expand and enrich the pool of market-ready talent in the ever-expanding business of marketing, today and tomorrow. For additional information, visit:


     # # #


Media Contacts:
Jeff Nesler  212.790.1525
Marie Adolphe  212.790.1535

back to News Releases