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MARKETING EDGE ANNOUNCES NextGen LEADERS PROGRAM PARTICIPANTS FOR 2014-2015
-Four recent college graduates to serve in rotation at Epsilon, Javelin, Paradysz, Publicis Hawkeye-
NEW YORK -- September 3, 2014 -- Marketing EDGE, a nonprofit education organization formerly known as the Direct Marketing Educational Foundation, announces the start of the eighth year of its Next Generation Leaders program (NextGen), a highly competitive, fast-track program that places outstanding college graduates in a 12-month rotation at leading marketing organizations. Beginning this month, four graduates – known as program associates -- will rotate for 6-months each at participating firms. Two associates will rotate at Epsilon and Paradysz in New York, NY and two associates will rotate at Javelin and Publicis Hawkeye in the Dallas, TX, area.
The NextGen associates are:
- Esther Eunjin Kim: University of Pennsylvania, The Wharton School, Economics
- Laura Seiferth: Tulane University, Marketing
- Stephanie Tatum: Southern Methodist University, Marketing
- Rachel Trenchard: Vassar College, Psychology major
“NextGen is an innovative, fast-track, rotational program created to cultivate a pipeline of bright new marketing minds to the field,” said Terri L. Bartlett, president, Marketing EDGE. “From day one of the NextGen program our intent was to attract a new level of entry-level marketing talent which – without a doubt, we and our corporate partners have delivered.”
“What Marketing EDGE provides to the NextGen associates cannot be compared to other entry level opportunities a new graduate would experience in the marketing field,” said Christine Aguilera, chair, Marketing EDGE. “The associates’ exposure to the industry is unsurpassed, with extensive training, mentoring, and multiple opportunities to develop relationships with the many marketing executives nationwide that support Marketing EDGE. Companies see immediate benefits in the passion, leadership potential, and quality of work the associates bring to their rotations.”
Past participants have credited the program with giving them a strong foundation on which to build their careers: “I owe my career success thus far in large part to having gone through Marketing EDGE’s NextGen program,” said Magda Losonczy, account director at AMP Agency and NextGen participant in 2009. “I've been in the industry six years since graduating from college, and I am already at a senior level working on multi-channel digital projects for a variety of clients. I credit the NextGen program with setting me up for success and arming me with an extensive digital marketing knowledge base.”
NextGen Sponsor Companies
Epsilon: Epsilon is the global leader in delivering direct-to-customer connections that drive business performance. Epsilon's integrated solutions leverage the power of rich transactional and demographic marketing data, strategic insights, analytics, award-winning creative and robust digital and database marketing technologies to connect brands with consumers both online and offline, increasing engagement to generate measurable marketing outcomes. Founded in 1969, Epsilon works with over 2,000 global clients, and employs more than 5,000 associates in 60 offices worldwide with market concentrations in North America, Asia Pacific, Europe, the Middle East and Africa. Epsilon is an Alliance Data company.
Javelin: Javelin Marketing Group is a customer marketing agency with analytics as its backbone. We deliver memorable brand engagements that compel and persuade by making the customer experience a personal interaction. We do this with insightful creative that drives action. Our goal is to bridge the gap between your Brand’s promise and the customer’s experience.
Paradysz: With its direct and digital businesses, Paradysz’s core capabilities are in understanding, targeting, acquiring, cultivating and optimizing customers for its clients. Deeply experienced in multiple media channels, including mail, search, print, display, social and email, coupled with its strategy and web development and creative capabilities, the company takes full advantage of a range of proprietary analytical solutions, business intelligence and media research tools. With a client list that’s a Who’s-Who of premier commercial and nonprofit organizations, the Paradysz organization has continued to grow its reputation as one of the industry’s critical thinkers and leaders.
Publicis Hawkeye: Publicis Hawkeye is an integrated advertising and digital agency based in Dallas and part of the Publicis Worldwide global network. The agency additionally provides specialist capabilities in analytics, CRM and experiential marketing to the Publicis North America region. Publicis Worldwide is the largest global agency network within holding company, Publicis Groupe S.A. Publicis Hawkeye clients include: American Airlines, Cargo, Anheuser-Busch, BASF, Bridgestone Americas, Cargill, CiCi’s Pizza, Continental Mills, Gortex, Men’s Health, Nestlé, The North Face, Terminix and TruGreen, among others.
About Next Generation Leaders (NextGen)
The Next Generation Leaders program is a 12-month rotational program created by Marketing EDGE and Direct Marketing Association (DMA). This unique program provides invaluable work experience to top graduates from leading universities, and allows them to investigate the varied and exciting careers available in marketing. Those accepted to the highly competitive program receive exceptional training through several assignments at top companies in the field while working alongside some of the business’ most experienced marketing professionals.
About Direct Marketing Association (DMA)
The Direct Marketing Association is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development. In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. The real value of data is in its exchange across the DDME: 70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.
About Marketing EDGE
Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing, thereby expanding and enriching the talent pool of market-ready professionals. In June 2013, in response to the shifts within the marketing field, the organization changed its name from Direct Marketing Educational Foundation (DMEF) to Marketing EDGE. The name better reflects how it is serving the dynamic field of marketing; connecting with students, academics, career centers, corporations, and independent professionals; and streaming top talent into the industry. As a 501(c)(3) nonprofit organization, tax deductible contributions from individuals and corporations are the lifeblood of Marketing EDGE. Today, we are recognized as the only nonprofit organization solely dedicated to students through scholarships, education, career development and job placement, empowering the next generation of marketing leaders. For additional information, visit: www.marketingEDGE.org .
Media Contact for Marketing EDGE
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