Monday, October 14, 2013

Chicago, IL — Marketing EDGE (formerly Direct Marketing Educational Foundation) today announced that Lin Liu of the University of Southern California (USC) and Xi “Alan” Zhang of Georgia State University are the co-winners of its 2013 Shankar-Spiegel Dissertation Proposal Award.

This prestigious award, now in its sixth year, recognizes doctoral candidates from accredited programs with the best dissertations in the area of direct/interactive marketing. The award was presented yesterday during the Marketing EDGE Direct/Interactive Marketing Research Summit.

"Everything we do at Marketing EDGE is focused on supporting the next generation of leaders in this field and this award honoring outstanding research conducted by doctoral candidates is no exception," said Terri L. Bartlett, president, Marketing EDGE.  “This year’s award is particularly important given Ted Spiegel’s passing earlier this year.  Doctoral student research support was near and dear to Ted, and we are honored to offer this level of support this year and every year.”

Liu’s winning proposal, titled “Online Shopping Intermediaries: The Design of Search Environments,” was chaired by Anthony Dukes. Professor Dukes says, “Lin is a true scholar - willing to listen and learn from others so that he can give back through the effort of his own research."

Dissertation Chair, Dr. V. Kumar (VK) says what makes Alan unique is that “he is persistent until he finds a way to solve the challenging problems posed by big companies. He is genuinely interested in creating new knowledge.” Zhang’s winning proposal is entitled “Managing a Profitable Interactive Email Marketing Program: Modeling and Analysis.”

"The goal of the Shankar-Spiegel Award is to inspire leading-edge research in direct/interactive marketing that will have a strong impact on the field's future. The winners and their advisors deserve to be congratulated on rigorous and relevant forward-looking research," said Award namesake, Venkatesh “Venky” Shankar.

About The Shankar-Spiegel Dissertation Award

The Shankar-Spiegel Dissertation Award competition, established in 2007, recognizes the best dissertation proposal in direct/interactive marketing.  The annual competition is named in honor of Marketing EDGE Outstanding Educator Award recipient Venkatesh “Venky” Shankar, Ph.D., who is the Coleman Chair Professor in Marketing at Texas A&M University; and the late Edward J. “Ted” Spiegel, an award recipient of the Direct Marketing Association (DMA) Hall of Fame and president and founder of Spiegel Marketing Associates.  Doctoral candidates in marketing, computer science, economics, management science, organizational psychology, statistics, advertising and communications, strategy, management and organization, and information systems, and other relevant disciplines whose developments help advance the understanding of direct/interactive marketing, are encouraged to apply.

About Marketing EDGE (formerly Direct Marketing Educational Foundation)

Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing, thereby expanding and enriching the talent pool of trained, market-ready marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, Marketing EDGE continues to be an independent 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals and companies. Tax-deductible contributions are the lifeblood of Marketing EDGE; funds raised throughout the year support a broad range of world-class educational programs and scholarships. Since its founding, thousands of students and academics have taken advantage of the Marketing EDGE programs, enabling our student “graduates” to enter the field “workplace-ready.” Many have gone on to become today’s marketing leaders, an indication of the organization’s success. For additional information about the Marketing EDGE, its mission, and its programs, visit

Susan Taplinger

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