September E|Update - Collegiate ECHO Congratulates 2012 Winners; Announces dELiA*s 2012-13 Sponsor

Congratulations to University of Georgia who swept the undergraduate competition by claiming all three top prizes in the Collegiate ECHO SkyMall marketing challenge. Baruch College was awarded first place in the graduate competition and Eastern Michigan University teams placed 2nd and 3rd.

Marketing EDGE will award scholarships to both the winning undergraduate students and their university. To see the list of winners click here. Marketing EDGE is proud to announce that the 2013 Direct/Interactive Collegiate ECHO Marketing Challenge is being sponsored by apparel and accessories retailer dELiA*s .

Students worldwide are asked to create an integrated marketing plan to expand brand presence and awareness among dELiA*s target customers with a particular focus on introducing the brand to 12-17 year olds . If you are interested in sponsoring the next Collegiate ECHO Challenge, please contact Jeff Nesler at