September E|Update - I-MIX: What an Amazing Week!

An outstanding group of college students recently spent a week in New York attending the DMEF’s Interactive Marketing Immersion Xperience (I-MIX). Students from colleges and universities across the nation were treated to insights by leading marketing executives from program principal sponsors KBM Group and Wunderman.

KBM Group CEO Gary Laben, and Chris Loll, Managing Director of Wunderman New York kicked off the marketing boot camp where students delved into topics ranging from interactive communications to database marketing.

The highlight of the week was a visit from Lester Wunderman who provided this advice to the aspiring young marketers: Be interesting, knowledgeable and communicable. See photos here. If you are interested in sponsoring an I-MIX program, please contact Marie Adolphe at