EDUCATE

Marketing EDGE will advance your research and accelerate your career. We give you access to leading-edge research, resources, and events, including the Journal of Interactive Marketing, Interactive Marketing Research Conference, Professors’ Academy, and data sets for teaching and research. We also help connect your students to high-quality job opportunities.

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Tapping into a vibrant academic and industry relationships, we strengthen your network so you can connect with world-class researchers and have an edge both inside and outside the classroom. We share real-time insights to help you stay ahead of business changes.

We expose you to diverse perspectives and cross-disciplinary ideas. We provide you with cutting-edge teaching resources to ensure your curricula stays current—and prepares your students for the real world of marketing.

COMMUNITY

Interactive Marketing Research Conference

Premier conference for digital and direct marketing and a unique event of interest to both behavioral researchers and to those who leverage data-intensive environments.

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Become a member of the expanded Professors’ Academy

Join our Professors’ Academy to connect with teachers interested in data-driven, digital, social media, and direct/interactive marketing.

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The Robert Kestnbaum Research Program

The RKRP is designed to bring together top academic researchers and leading practitioners to support academic research for the development of leading-edge marketing knowledge.

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Discover how Marketing EDGE moves your career ahead

We offer you premier publishing opportunities, such as in our Journal of Interactive Marketing. Our robust and rigorous data sets help you enrich your research and curricula. Our events help you exchange insights and best practices with other leading academics and marketing practitioners.

UPCOMING EVENTS

Launchingthe nextgeneration ofmarketingleaders.

08janAll Day10Professors Institute, (Invitation Only) The Brierley Institute for Customer EngagementDallas, TX

21janAll DayEDGE Awards Kickoff (Invitation Only)New York, NY

14febAll DayStudent Career ForumDallas, TX

27marAll Day28Interactive Marketing Research ConferenceCass Business School, City, University of London

14aprAll DayStudent Career ForumLoyola University, Chicago, Illinois

ACADEMIC NEWS