The Interactive Marketing Research Conference is a premier conference for digital and direct marketing and a unique event of interest to both behavioral researchers and to those who leverage data-intensive environments.


IMRC 2020London, UK | March 27-28, 2020Cass Business School | City, University London

Organized by Marketing EDGE and the City, University of London’s Cass Business School, the IMRC is intended to be the premier conference for digital and direct marketing and a unique event of interest to all researchers. In support of the Journal of Interactive Marketing, the IMRC will take place in London, UK from March 27 – 28, 2020. The event will be a small, elite gathering of academics along with a number of digital marketing practitioners working at the edge of the interactive marketing.

The conference will focus on examining the unanticipated consequences of interactive marketing in today’s world of rapid technological innovation, artificial intelligence, and the Internet of Things. Participants will examine these unanticipated consequences, and provide thought leadership as to how consumers, firms and/or policy makers should respond.

Marketing EDGE’s Journal of Interactive Marketing serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. We publish leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing.

Submission deadline:October 21, 2019

Special Keynote by:

Hotels and accomodation

We welcome empirical, theoretical, and conceptual papers and are open to all methodological approaches. Since we want to stimulate debate, we welcome interesting ideas

Luciano Floridi
​Director of the Digital Ethics Lab at the Oxford Internet Institute
Professor of Philosophy and Ethics of Information University of Oxford

We offer a selection of London hotels at the best available rates during IMRC.