The Journal of Interactive Marketing® (JIM) is a premier academic journal, a thought leader and catalyst for shaping ideas and issues associated with electronic, interactive and direct marketing environments.

JIM publishes leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. This highly-regarded journal has no preferred or disallowed methodologies, but is open to conceptually rigorous approaches of any type. Manuscripts should address managerial problems that are current and topical and have the potential to impact practice and theory in digital marketing and related areas.

JIM’s 5-year impact factor is 7.767 and one-year impact factor is 5.026 (Clarivate Analytics) and JIM is included in the following services: ABI/Inform, Business Periodicals Index, Current Contents & SocSci Search, Journal Citation Reports, Scopus, Amazon and Google Scholar.


General and Subscription Info

Please refer to this page for more general information regarding JIM and for subscription details and links that will direct you through the process.

Manuscript Guidelines and Submissions

For manuscript guidelines and submission directions, please go to JIM’s Guide for Authors on the publisher’s website. For general information (Editorial Review Board), subscription information, etc. please visit or contact the Managing Editor, Dr Sonya Wurster at

Editorial Review Board

To see the members of JIM’s Editorial Review Board, click here.