JOURNAL EDITORIAL REVIEW BOARD

The Editorial Review Board of the Journal of Interactive Marketing ® (JIM) is comprised of influential and noted academics from leading institutions around the world. Their continued participation in content review for JIM has enabled us to maintain the highest editorial standards for this respected publication. 

Editors

Brian T. Ratchford, University of Texas at Dallas
Wendy Moe, University of Maryland, College Park

Editors Emeritus

John Deighton, Harvard University
Rashi H. Glazer, University of California, Berkeley
Russell S. Winer, New York University
Venkatesh Shankar, Texas A&M University
Edward C. Malthouse, Northwestern University
Charles F. Hofacker, Florida State University

Managing Editor

Barbara W. Hruska, Marketing EDGE

Editorial Review Board

Lerzan Aksoy, Fordham University
Steven Bellman, Murdoch University, Australia
Paul Berger, Bentley University, Massachusetts
Anand Bodapati, University of California Los Angeles
Anandita Chakravarty, University of Georgia
Junhong Chu, National University of Singapore
Arnaud De Bruyn, ESSEC Business School, France
Marnik Dekimpe, Tilberg University & Catholic University Leuven, The Netherlands
Patrick de Palsmacker, University of Antwerp & Ghent University, Belgium
Utpal Dholakia, Rice University, Texas
Naveen Donthu, Georgia State University
Peter S. Fader, University of Pennsylvania
Scott Fay, Syracuse University
Adam Finn, University of Alberta, Canada
Sonja Gensler, University of Münster
Dhruv Grewal, Babson College, Massachusetts
Sunil Gupta, Harvard University, Massachusetts
Rebecca Hamilton, Georgetown University, Washington, DC
Ward A. Hanson, Stanford University, California
Bruce Hardie, London Business School, UK
Gerald Häubl, University of Alberta, Canada
Jason Ho, Simon Fraser University, Canada
Donna Hoffman, George Washington University
Devon Johnson, Montclair State University
Kirthi Kalyanam, Santa Clara University, California
Praveen Kopalle, Dartmouth College, New Hampshire
Manfred Krafft, University of Munster, Germany
V. Kumar, Georgia State University

Tarun Kushwaha, University of North Carolina at Chapel Hill
Lauren Labrecque, Loyola University
Katherine N. Lemon, Boston College, Massachusetts
Yuping Liu-Thompkins, Old Dominion University
Carla Mathwick, Portland State University
George R. Milne, University of Massachusetts Amherst
Vikas Mittal, Rice University, Texas
Wendy W. Moe, University of Maryland, College Park
Alan Montgomery, Carnegie Mellon University, Pennsylvania
Frank Mulhern, Northwestern University, Illinois
B.P.S. Murthi, University of Texas at Dallas
Prasad A. Naik, University of California Davis
Scott A. Neslin, Dartmouth College, New Hampshire
Thomas P. Novak, George Washington University
Xing Pan, University of California, Riverside
A. Parsu Parasuraman, University of Miami, Florida
Phillip Pfeifer, University of Virginia
Arvind Rangaswamy, Pennsylvania State University
Oliver Rutz, University of Washington
Ann E. Schlosser, University of Washington – Seattle
Bernd Skiera, University of Frankfurt, Germany
Fareena Sultan, Northeastern University, Massachusetts
Michael Trusov, University of Maryland
Dirk Van den Poel, Ghent University, Belgium
Alladi Venkatesh, University of California, Irvine
Peter C. Verhoef, University of Groningen, The Netherlands
Berend Wierenga, Erasmus University, The Netherlands
Carolyn Wiertz, City, University London, UK
Jianan Wu, Louisiana State University, Baton Rouge
Manjit S. Yadav, Texas A&M University

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