Ernest N. Morial Convention Center | New Orleans

Saturday, Oct. 7, 2017 | 9:00-11:45 AM

Co-sponsored by Jacobs & Clevenger, Midwest Marketing Education Foundation (MMEF) and Marketing EDGE

The Workshop

The Jacobs & Clevenger Case Writers’ Workshop took place on October 7, 2017. At this annual event, companies seeking to inspire case-writing authors — and the 2017 winning case writers presented their cases and discussed their case writing experience to encourage your participation.

Winning Cases Presented

(The awards were presented during the Awards Luncheon on Sunday, October 8)

  • GOLD: How a Burger King Franchise Can Succeed in a Competitive Fast Food Industry: A Case Study  Bela Florenthal, William Paterson University; Manar Awad, Birzeit University; Giuliana Campanelli, John Malindretos, William Paterson University
  • SILVER: Shinola: What’s Next for a Brand LInked to Detroit’s Manufacturing Heritage? – Blodwen Tarter, Matthew Fisher, Golden Gate University
  • BRONZE: Flowers for Dreams: A Blooming Experiential Brand  Stacy Neier Beran, Loyola University Chicago; Ashley Hasty, Indiana University

Guest Case Presentation

  • Sporting KC Gets an Assist from SeatGeek: Can Sporting KC Score? – Deborah Cowles, Virginia Commonwealth University; Jan Owens, Carthage College; Matt Sauber, Eastern Michigan University


The IMC Case Book, published by the Midwest Marketing Education Foundation (MMEF) is a resource for Integrated Marketing Communications courses, and includes winning cases from this workshop. All winning cases will be published in the next edition of the IMC Case Book.  The current edition is now available here.

“The conference is the best forum for learning about latest trends in digital and direct marketing as well as teaching. The conference encourages sharing and development of real world case studies which are critical to preparing our students to hit the ground running.”

-David Marold, Eastern Michigan University



Susan Jones

Susan K. Jones
Ferris State University
(contact for
case authors)

J. Steven Kelly

J. Steven Kelly
DePaul University
(contact for corporations)