Panels | Saturday, October 7

Saturday, October 7, 2017 | 12:00 p.m. – 1:00

Journal of Business and Industrial Marketing
Wesley Johnston, Georgia State University

Journal of Business Research
Naveen Donthu, Georgia State University

Journal of Interactive Marketing
Brian T. Ratchford, University of Texas at Dallas


Moderator: Denish Shah, Georgia State University and Summit Conference Co-chair

Journal Of Business And Industrial Marketing

The Journal of Business and Industrial Marketing (JBIM) publishes research on new ideas concerning business-to-business marketing, that is, how one company or organization markets its goods/services/ideas to another company or organization. It is a valuable source for academics, directors and executives of marketing, providing them with new, fresh insights which are applicable within real life settings.

Panelist: Wesley Johnston
Director, Center for Business and Industrial Marketing l Georgia State University l USA
CBIM RoundTable Professor of Marketing  l J. Mack Robinson College of Business
& Editor, Journal of Business and Industrial Marketing

Journal Of Business Reserach

The JBR has 12 issues annually with about 30 articles per issue. Articles appearing in the JBR are double-blind reviewed. The JBR ranks first in impact in the h5 index among the top 20 marketing journals and 7th among the top 20 strategic management journals. Thus, the JBR is the Babe Ruth of marketing journals.

Panelist: Naveen Donthu
Distinguished University Professor l Georgia State University l USA
Katherine S. Bernhardt Research Professor l J. Mack Robinson College of Business
Kenneth L. Bernhardt Distinguished Department Chair l Department of Marketing
& Editor-in-Chief, Journal of Business Research

Journal Of Interactive Marketing

The Journal of Interactive Marketing® (JIM) is a premier academic journal, a thought leader and catalyst for shaping ideas and issues associated with electronic, interactive and direct marketing environments. JIM publishes leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. This highly-regarded journal has no preferred or disallowed methodologies, but is open to conceptually rigorous approaches of any type. Manuscripts should address managerial problems that are current and topical and have the potential to impact practice and theory in digital marketing and related areas. JIM’s 5-year impact factor is 7.767 and one-year impact factor is 5.026 (Clarivate Analytics) and JIM is included in the following services: ABI/Inform, Business Periodicals Index, Current Contents & SocSci Search, Journal Citation Reports, Scopus, Amazon and Google Scholar.

Panelist: Brian T. Ratchford
Charles and Nancy Davidson Professor of Marketing
University of Texas at Dallas
Editor-in-chief, Journal of Interactive Marketing