Marketing EDGE offers a number of programs that help professors develop and grow their teaching and research.

EDGE Marketing Challenge

The EDGE Marketing Challenge provides students with an experiential learning opportunity to apply your classroom teaching to real-world clients by designing a comprehensive marketing plan. Student teams work from a client brief and provide solutions to actual problems.

Robert KestnBaum Program

Leading-edge research drives innovation in business and education, and sets the stage for progress to improve all areas of our society.  It is this understanding which prompted Marketing EDGE to introduce the Robert Kestnbaum Research Program (RKRP), which is designed to bring together top academic researchers and leading practitioners to support academic research for the development – and practical translation – of leading-edge marketing knowledge on topics of importance to business, specifically in the areas of direct, interactive, digital and new media marketing.

Shankar-Spiegel Award

Founded by Venkatesh (Venky) Shankar, Professor of Marketing and Coleman Chair in Marketing at the Mays Business School, Texas A&M University, and the late Ted Spiegel, Professor Emeritus of Integrated Marketing Communications at Northwestern University’s Medill School of Journalism, the Shankar-Spiegel Award for “Best Dissertation Proposal in Direct/Interactive Marketing” is presented annually at the Interactive Marketing Research Conference.