The EDGE Marketing Challenge gives students the experience of creating a marketing plan for a client.

Students work as “agencies” of 2-5 members on a project to develop a marketing plan and campaign pitch.

Faculty advisors nationwide find the Challenge a useful teaching tool.

The Challenge – Hands on Learning

Now in its 34th year, the EDGE Marketing Challenge gives students the opportunity to turn theory into practice. It provides hands-on learning and real-world experience. Students are challenged to combine their knowledge, research, and creativity as they work in teams on a marketing assignment from a corporate sponsor, their client.

Faculty advisors may use the Challenge as a teaching tool for part or all the semester.

The Challenge is often used as

  • a group assignment,
  • a marketing or advertising club activity, or
  • an independent study or capstone project.

The Rewards of the Challenge

All marketing is interactive, data-driven, direct, and accountable. Working on a real-world challenge in a team situation, as marketing executives do, provides an excellent foundation for any career in marketing.

Look for the Fall 2020 competition announcement in early May!

For Students

Faculty may audit this course as well