Founded by Venkatesh (Venky) Shankar, Professor of Marketing and Coleman Chair in Marketing at the Mays Business School, Texas A&M University, and the late Ted Spiegel, Professor Emeritus of Integrated Marketing Communications at Northwestern University’s Medill School of Journalism, the Shankar-Spiegel Award for “Best Dissertation Proposal in Direct/Interactive Marketing” is presented annually at the Interactive Marketing Research Conference.

How to Enter:

  • An electronic version of the proposal (Word or PDF format) must be received by July 31, 2019. Submissions received after this date will not be considered. The maximum length is 25 double-spaced pages, including executive summary, tables/exhibits and references. The first page should be an executive summary of the proposal.
  • The dissertation must be no more than 50% completed at the time of submission. A letter from the primary thesis advisor approving the submission and certifying that the dissertation is no more than 50% completed must be scanned and emailed by July 31, 2019.
  • The candidate should have successfully completed his/her comprehensive preliminary exam as certified by the chair(s) of his/her dissertation.
  • For blind reviewing purposes, please omit any identifying information (name, school, etc.) from the proposal itself. Please include with the submission a separate file/hard copy sheet containing name, dissertation title, school, and detailed contact information for both the entrant and his/her thesis advisor(s).
  • Proposals should include a brief statement of the problem to be researched, relevant theory addressing that problem, hypotheses to be tested, methodology to be employed, analysis to be performed on the data collected, anticipated results, and an indicative bibliography. Attention should also be given to the managerial relevance of the expected results.
  • In addition to applications from Ph.D. students in marketing, applications are encouraged from students in computer science, economics, management science, psychology, sociology, statistics, advertising and communications, strategy, management and organization, information systems, and other relevant disciplines whose developments help advance our understanding of direct/interactive marketing.
  • The competition is open to doctoral students worldwide. Participation in other grant or award programs does not preclude being considered for this award.
  • Proposals will be judged on importance and potential contribution of the subject to business and academia; quality of conceptual development; feasibility and appropriateness of methodology; and creativity. The judging team will comprise prominent interactive marketing academicians.
  • The winner will be announced by October 31, 2019.