Marketing EDGE offers a range of resources for academics, ranging from conferences and the Journal of Interactive Marketing to case studies and data sets

Case Studies Library

Marketing EDGE’s Case Studies library includes a wide selection of case studies available to professors. These case studies were specifically designed to help students gain real life business experience without having to leave the classroom. The case studies discuss real-world events and facts that allow students to get into the minds of the companies’ decision-makers.

Data Sets

Data sets are made available online to approved academics for classroom use, dissertations, and/or other research and are free of charge to members of the Marketing EDGE Professors’ Academy. Data set usage rules and costs may vary. 

Cost to non-members is $25 per data file.