Academics

Marketing EDGE, in more than 50 years of operation, offers academics many useful resources including the annual Interactive Marketing Research Conference, Professors' Academy,  the Journal of Interactive Marketing, data sets for teaching and research, teaching resources, and opportunities for your students.

 

Interactive Marketing Research Summit

Houston, TX | March 27-29, 2019
Center for Retailing Studies |Mays Business School | Texas A&M University

The Interactive Marketing Research Conference is a premier conference for digital and direct marketing and a unique event of interest to both behavioral researchers and to those who leverage data-intensive environments. 

The conference is further intended to support the Journal of Interactive Marketing, and to promote quality research in research in interactive marketing within the overall discipline of marketing.

To those ends, the event is a small, elite gathering of academics along with a number of digital marketing practitioners working at the edge of the interactive marketing shock wave. Click here to learn more about IMRC.

 

Data Sets

Members of the Professors’ Academy gain free access to this real-life corporate information for use in academic situations, classes, independent study and research projects. Nonmembers can learn how to gain access here:

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The Professors’ Academy - Funded by the John Flieder Fund

DMEF Professors' AcademyThe Marketing EDGE Professors’ Academy is a membership-based organization that can help academics further their research, obtain access to  data-driven, digital and direct/interactive marketing course materials and research.  The program is funded by the John Flieder Fund, honoring the culmination of a lifetime of achievements and growth in marketing.

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Journal of Interactive Marketing®

Journal of Interactive Marketing This premier academic journal publishes leading-edge ideas, methodologies and insights into the field of direct/interactive marketing.  As a teaching tool, it is a thought leader and catalyst for shaping ideas and issues.

 

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Academics