- About Us
Houston, TX | March 27-29, 2019
The Interactive Marketing Research Conference is a premier conference for digital and direct marketing and a unique event of interest to both behavioral researchers and to those who leverage data-intensive environments.
The conference is further intended to support the Journal of Interactive Marketing, and to promote quality research in research in interactive marketing within the overall discipline of marketing.
|To those ends, the event is a small, elite gathering of academics along with a number of digital marketing practitioners working at the edge of the interactive marketing shock wave. Click here to learn more about IMRC.|
Members of the Professors’ Academy gain free access to this real-life corporate information for use in academic situations, classes, independent study and research projects. Nonmembers can learn how to gain access here:
The Professors’ Academy - Funded by the John Flieder Fund
The Marketing EDGE Professors’ Academy is a membership-based organization that can help academics further their research, obtain access to data-driven, digital and direct/interactive marketing course materials and research. The program is funded by the John Flieder Fund, honoring the culmination of a lifetime of achievements and growth in marketing.
Journal of Interactive Marketing®
|This premier academic journal publishes leading-edge ideas, methodologies and insights into the field of direct/interactive marketing. As a teaching tool, it is a thought leader and catalyst for shaping ideas and issues.|