Academics

Marketing EDGE, in more than 50 years of operation, offers academics many useful resources including the annual Interactive Marketing Research Conference, Professors' Academy,  the Journal of Interactive Marketing, data sets for teaching and research, teaching resources, and opportunities for your students.

 

Interactive Marketing Research Summit

London, UK | March 27-28, 2020
Cass Business School | City, University London

The Interactive Marketing Research Conferenceis a premier conference for digital and direct marketing and a unique event of interest to both behavioral researchers and to those who leverage data-intensive environments.

It is the best of times and the worst of times for interactive marketing. With the explosion in shopper data and the rapid ascent of mobile marketing, machine learning, virtual reality, augmented reality, internet of things, gaming, and artificial intelligence, there has never been a more exciting time to be in interactive marketing. At the same time, many markets are being disrupted and uncertainty looms over how interactive marketing is being reshaped.

The third Interactive Marketing Research Conference will focus on examining some the unanticipated consequences of all this disruption. The conference is further intended to support the Journal of Interactive Marketing, and to promote high-quality research in interactive marketing, accordingly there be a special issue of the Journal on the topic as well. Click here to learn more about IMRC.

 

Data Sets

Members of the Professors’ Academy gain free access to this real-life corporate information for use in academic situations, classes, independent study and research projects. Nonmembers can learn how to gain access here:

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The Professors’ Academy - Funded by the John Flieder Fund

DMEF Professors' AcademyThe Marketing EDGE Professors’ Academy is a membership-based organization that can help academics further their research, obtain access to  data-driven, digital and direct/interactive marketing course materials and research.  The program is funded by the John Flieder Fund, honoring the culmination of a lifetime of achievements and growth in marketing.

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Journal of Interactive Marketing®

Journal of Interactive Marketing This premier academic journal publishes leading-edge ideas, methodologies and insights into the field of direct/interactive marketing.  As a teaching tool, it is a thought leader and catalyst for shaping ideas and issues.

 

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Academics