- About Us
|2018 was the inaugural year of the Interactive Marketing Research Conference, a premier conference for digital and direct marketing and a unique event of interest to both behavioral researchers and to those who leverage data-intensive environments.|
The conference is further intended to support the Journal of Interactive Marketing, and to promote quality research in research in interactive marketing within the overall discipline of marketing. To those ends, the event is a small, elite gathering of academics along with a number of digital marketing practitioners working at the edge of the interactive marketing shock wave. Click here to learn more about IMRC.
Members of the Professors’ Academy gain free access to this real-life corporate information for use in academic situations, classes, independent study and research projects. Nonmembers can learn how to gain access here:
The Professors’ Academy - Funded by the John Flieder Fund
The Marketing EDGE Professors’ Academy is a membership-based organization that can help academics further their research, obtain access to data-driven, digital and direct/interactive marketing course materials and research. The program is funded by the John Flieder Fund, honoring the culmination of a lifetime of achievements and growth in marketing.
Journal of Interactive Marketing®
|This premier academic journal publishes leading-edge ideas, methodologies and insights into the field of direct/interactive marketing. As a teaching tool, it is a thought leader and catalyst for shaping ideas and issues.|