Interactive Marketing Research Conference

#Interactive Marketing Research Conference
Cass Business School | City, University London
London, UK | March 27-28, 2020
#2020 IMRC
 

The Interactive Marketing Research Conference is a premier conference for digital and direct marketing and a unique event of interest to both behavioral researchers and to those who leverage data-intensive environments.

It is the best of times and the worst of times for interactive marketing. With the explosion in shopper data and the rapid ascent of mobile marketing, machine learning, virtual reality, augmented reality, internet of things, gaming, and artificial intelligence, there has never been a more exciting time to be in interactive marketing. At the same time, many markets are being disrupted and uncertainty looms over how interactive marketing is being reshaped.

The third Interactive Marketing Research Conference will focus on examining some the unanticipated consequences of all this disruption. The conference is further intended to support the Journal of Interactive Marketing®, and to promote high-quality research in interactive marketing, accordingly there be a special issue of the Journal on the topic as well. Click here to learn more about IMRC.