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Discussion: About the 2018 IMRC | Topics
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Heineken Experience | Vrije Universiteit Amsterdam | Leven Eleven | Amsterdam | March 23-24, 2018
In marketing, we frequently worry about endogeneity but give much less thought to exogeneity – those forces that unambiguously generate external shocks impacting marketing theory and practice, shocks that create sudden change in consumer and managerial thinking and behavior. One might ask what are the most exogenous forces in marketing today
Looking at the above list, it is clear that the most exogenous forces in marketing are precisely those that fall under the topic of interactive marketing; changing technology, computer science, and digital business innovation.
2018 was the inaugural year of the Interactive Marketing Research Conference, intended to be the premier conference for digital and direct marketing and a unique event of interest to both behavioral researchers and to those who leveragel data-intensive environments. The conference is further intended to support the Journal of Interactive Marketing, and to promote quality research in research in interactive marketing within the overall discipline of marketing.
Bringing together leading scholars and practitioners from Europe, USA, and Australasia, working on a variety of topics related to interactive marketing, in a highly productive environment, the event gathers a small, elite group of academics along with a number of digital marketing practitioners working at the edge of the interactive marketing exogenous shock wave. Participants have the opportunity to present their research, participate in an academic panel, or listen and network. As the conference aims to inspire a high level of interaction and quality in a small-scaled setting, the conference is by invitation only.