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High Density Session: A New Way of Interacting
IMRC | Amsterdam | 23-24 March, 2018 | #2018IMRC
When initiating this conference, as organizers we debated how to deliver on our promise of a high quality, small-scaled and therefore, interactive conference. While we have maintained formats that are familiar to all participants, we also were keen to experiment with a different format.
For this purpose, we are introducing a new format of presentation and discussion at our conference, called a high density session. While unique to the marketing conference, this format already has been successfully implemented at some other conferences in communication science. For most attendees however, we suspect this a new format, which is why we are providing some additional explanation.
In a nutshell, the high density format presents a series of pitches (hence “high density”) to the full audience, after which discussion in groups on individual papers takes place. The key is that the individual pitches must be SHORT to allow for individual discussion with members of the audience afterwards. To insure this, we will be strictly enforcing the timelines discussed below. This format allows the audience members to get an impression of many different studies, but also gives room to more informal interactions and discussions between interested audience members and the presenters afterwards.
Presenters will be given three minutes to provide a pitch of their paper to the entire audience. This time limit will be strictly enforced. You will be stopped if you exceed the time limit. No questions are taken between presentations. Since you have a short time for pitch, you are encouraged to limit audio-visual and lengthy discussions. Think of this as an executive summary or an extended abstract.
Audience members will then be able to spend some time hearing more about or asking questions about those research pitches that most interest them. To help the audience members find the proper presenter, a sign will be made with your paper title and authors. These will be taped to the walls around the room. After all the pitches are over, you must go to the area with your sign.
What to prepare beyond your pitch
Presenters should prepare either a brief handout (one-pager if possible) containing outlines, key points, executive summaries, etc. for their study to distribute to the audience members. You are free to select what type of material fits your message best, but keep in mind that our focus is on interaction, not presenting. The additional material is there to aid that interaction and to help members of the audience to comprehend your brief pitch.
If the guidelines outlined here are followed correctly, there will be nearly 30 minutes for individual discussion. This will allow audience members to get more information on several papers.
Once again, this is not an entirely new format, but it is certainly a new adventure for us! We very much appreciate your contribution to this session and hope by providing this new impulse that we can stimulate a truly interactive and engaging discussion between our attendees.