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Keynote: Ilona van Wegen
Ilona van Wegen is an energetic and driven personality who is able to combine leadership and pragmatism in her daily job. As a marketeer for Heineken she learned how brands always should innovate themselves to remain relevant and impactful. To get a closer look on what entrepreneurship meant, she stepped over to a venture capitalist, helping early stage companies in their journeys to grow their business. Today at Google, she is managing a team of professionals in digital marketing. In a world where consumers are more empowered than ever before, she supports leading brands in the retail and consumer product industries to grow and transform their businesses through a data-driven approach.