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Day 1 | About the Venue| Heineken Experience | Amsterdam | The Netherlands
Heineken Experience | Stadhouderskade 78, 1072 AE
Day 1 of the IMRC takes place at the Heineken Experience.
For Heineken® fans, the original brewery in the city center is at Heineken Experience. The largest room is named ‘Koelschip,’ which literally translates as ‘cooling ship,’ named after its historical role in the brewing process. It is located on the brewery’s top floor, 30 meters above ground level. Until the 1960s, hot beer wort was cooled here, simply by opening the many windows. Today, the impressive room, with its beautiful copper-plated bar hosts presentations, receptions and dinners. It has a spacious balcony that offers a breathtaking view of the heart of Amsterdam.
How to get to the Heineken Experience
Walking: from the Rijksmuseum, ca. 10 minutes walk along Stadhouderskade West, from the Munt Tower and the Flower Market – 15 minutes walk South along Vijzelgracht
Public transport: from Central Station tram 16, 24, 25: get out at Stadhouderskade; from Leidseplein tram 7, 10, exit at stop Weteringcircuit (Trams 7, 10 and 24 stop right around the corner!)
By car: from the Amsterdam ring A10 take an exit S110, follow the boards ‘Centrum’ and ‘Stadhouderskade’; Indoor parking in the Heinekenplein garage and several other parking possibilities in the area.
By boat: several boat tours offer Amsterdam Heineken Experience combined with their canal tour, the boat stops in front of the brewery.