IMRC Program at a Glance

Visit our new IMRC website at www.imresearchconference.org for this year's updates.
 

2018 | Amsterdam
   
Friday, 23 March | Heineken Experience
 
13.30-14.00
 
Registration / Coffee & Tea
14.00-14.10
 
Welcome
14.10-14.45
 
Keynote I : Smart Beer
14.50-15.25
 
Keynote II : Data Driven Transformation
15.25-15.35 Coffee Break
15.35-16.05 Keynote III : Interactive Marketing, Machine Learning, and AI: State-of-the-Art and Future
16.10-16.50
 
Keynote IV : Amsterdam Smart City
16.50-17.10
 
Break
17.10-17.45
 
Panel Discussion: Interactive Marketing: Moving Forward
17.50-18.20
 
Keynote V : Journal of Interactive Marketing: Past, Present and Future
18.20-18.30
 
Wrap up / Logistics for the Evening
18.30-20.00
 
Social Activity
20.00-22.00
 
Opening Reception and Walking Dinner
   
Saturday, 24 March | Vrije Universiteit Amsterdam
08.00-08.30
 
Registration & Welcome
08.30-09.00
 
Keynote VI : Extremity Bias in Online Reviews: A Field Experiment
09.00-10.40
 
Plenary Session I
10.40-11.10
 
Coffee Break
11.10-12.30
 
Plenary Session II
12:30-14.15
 
Lunch
14.15-15.50
 
Breakout Sessions A and B
15.50-16.20
 
Coffee Break
16.20-17.20
 
High Density Session

17.25-18.05

About Marketing EDGE

Keynote VII: Interactive Marketing as Play

Closing

20.00-23.30 Social Dinner and Celebrations | Venue: Level Eleven
 
Detailed Program