Faculty Toolkit | Collegiate ECHO Marketing Challenge 2017-2018

The Fall 2018-2019 Collegiate ECHO Marketing Challenge gives students the experience of creating a marketing plan for a business.  We will announce the Challenge here, by Boxed, soon.

Fossil   2017-2018 Sponsor.

Fossil was the subject of the 2017-2018 Challenge.  This American watch and lifestyle company issued a challenge to students for an omni-channel marketing campaign to drive Fossil Q Smartwatches sales with a $5 million budget.

  • Students work as "agencies" of 2-5 members on a project to develop a marketing plan and campaign pitch.
  • Faculty advisors nationwide find the Challenge a useful teaching tool.

The Collegiate ECHO Challenge Is:

 
/marketing-programs/collegiate-echo/hands-on-learning  
   

Faculty: Register Here:

 
Registration coming soon..
 
   

Students may learn more at collegiateECHO.org

 
   

The Challenge Provides These Resources: 

 
   

For Faculty, to be updated soon for the 2018-2019 Challenge by Boxed.

Faculty Teaching Guide

   

For Students: (Faculty may audit this course as well)

Student Learning Module

 

DEADLINES | KEY DATES

TO BE ANNOUNCED

 


    Winners

    2016-2017 Winners | Collette Travel

    2015-2016 Winners | Facebook.

    2014-2015 Winners | DIRECTV