Faculty Toolkit | Collegiate ECHO Marketing Challenge 2017-2018

The Fall 2018-2019 Collegiate ECHO Marketing Challenge gives students the experience of creating a marketing plan for a business.  We will announce the Challenge here, by Boxed, soon.

Fossil   2017-2018 Sponsor.

Fossil was the subject of the 2017-2018 Challenge.  This American watch and lifestyle company issued a challenge to students for an omni-channel marketing campaign to drive Fossil Q Smartwatches sales with a $5 million budget.

  • Students work as "agencies" of 2-5 members on a project to develop a marketing plan and campaign pitch.
  • Faculty advisors nationwide find the Challenge a useful teaching tool.

The Collegiate ECHO Challenge Is:


Faculty: Register Here:

Registration coming soon..

Students may learn more at collegiateECHO.org


The Challenge Provides These Resources: 


For Faculty, to be updated soon for the 2018-2019 Challenge by Boxed.

Faculty Teaching Guide


For Students: (Faculty may audit this course as well)

Student Learning Module






    2016-2017 Winners | Collette Travel

    2015-2016 Winners | Facebook.

    2014-2015 Winners | DIRECTV