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Faculty Toolkit | Collegiate ECHO Marketing Challenge 2017-2018
The Fall 2018-2019 Collegiate ECHO Marketing Challenge gives students the experience of creating a marketing plan for a client. For 2017-2018, Fossil was the subject of the Challenge.
Boxed allows customers to shop for bulk household items online and have them shipped directly to their door with no membership fees and free delivery on orders over $49. They have issued a challenge to students for a multichannel marketing campaign that targets one of four markets, focusing on the target demographic of affluent moms, specifically including a word-of-mouth tactic.
2016-2017 Winners | Collette Travel