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Faculty Toolkit | Collegiate ECHO Marketing Challenge 2017-2018
The Fall 2018-2019 Collegiate ECHO Marketing Challenge gives students the experience of creating a marketing plan for a business. We will announce the Challenge here, by Boxed, soon.
Fossil was the subject of the 2017-2018 Challenge. This American watch and lifestyle company issued a challenge to students for an omni-channel marketing campaign to drive Fossil Q Smartwatches sales with a $5 million budget.
2016-2017 Winners | Collette Travel
2014-2015 Winners | DIRECTV