Faculty Toolkit | Collegiate ECHO Marketing Challenge 2017-2018

The Fall 2018-2019 Collegiate ECHO Marketing Challenge gives students the experience of creating a marketing plan for a client.  For 2017-2018, Fossil was the subject of the Challenge. 

Boxed allows customers to shop for bulk household items online and have them shipped directly to their door with no membership fees and free delivery on orders over $49.  They have issued a challenge to students for a multichannel marketing campaign that targets one of four markets, focusing on the target demographic of affluent moms, specifically including a word-of-mouth tactic.

  • Students work as "agencies" of 2-5 members on a project to develop a marketing plan and campaign pitch.
  • Faculty advisors nationwide find the Challenge a useful teaching tool.

The Collegiate ECHO Challenge Is:

 
   
/marketing-programs/collegiate-echo/hands-on-learning  
   

Students may learn more about the current Challenge at collegiateECHO.org

 
   

The Challenge Provides These Resources: 

 
   

For Faculty:

Faculty Teaching Guide

   

For Students: (Faculty may audit this course as well)

Student Learning Module

 

DEADLINES | KEY DATES

October 15, 2018 - Intent to Compet Agreement must be completed by each team member.

December 10, 2018 - Entry presentation due for teams, submitted by team leader.

Mid-December, 2018 -   Judging of presentations
Mid-January, 2019

End of Jan. 2019 - Notification of Results to faculty via email.

March 15, 2019 - Acceptance and selection of prizes by winning undergraduate team members.

 

 


    Winners

    2017-2018 Winners | Fossil

    2016-2017 Winners | Collette Travel

    2015-2016 Winners | Facebook.